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God of Wealth drives demand for gold

Domestic gold demand surged sharply on February 28 in Hanoi, Ho Chi Minh City and elsewhere as Vietnamese prefer buying the metal to mark the God of Wealth Day – the tenth day of the Lunar New Year.
Domestic gold demand surged sharply on February 28 in Hanoi, Ho Chi MinhCity and elsewhere as Vietnamese prefer buying the metal to mark theGod of Wealth Day – the tenth day of the Lunar New Year.

It isbelieved that buying gold on this day, when the God of Wealth is said toreturn to heaven, brings good luck and prosperity throughout the year.The habit of buying the precious metal on this day has become popular inthe northern cities and provinces only during the last three years,while it was commonly observed in the southern region for a long time.

Tomeet the predicted upswing in gold demand, major gold sellers havebuilt up a considerable inventory of small gold bars. Last year, manygold sellers had to suffer because of a shortage of stocks after ahigher-than-expected number of consumers flocked to buy gold on thatday.

Gold traders expect many seekers of good fortune to queue upoutside local stores to buy the precious metal as has been the case inprevious years. They have also forecast gold demand to trend higher thanprevious years on the God of Wealth Day.

Gold company DOJI saidit has produced about 50,000 gold products to be sold on the God ofWealth Day, much higher than last year's 30,000 products.

The BaoTin Minh Chau and Phu Quy gold sellers also confirmed they have tripledtheir output of unique gold items to be sold on this day.

Majorgold companies, such as SJC, Bao Tin Minh Chau, DOJI and Phu Quy havealso switched to selling different kinds of gold products to replace thegold bars, including packaged gold rings and sheets showcasing the 12animals of the zodiac.

On February 27, gold traders also hiked the selling prices by hundreds of thousands of dong, compared with the day before.

DOJIlisted the price of a tael at 35.69 million VND (1,667.8 USD), up240,000 VND against the previous day. Phu Nhuan PNJ and SJC also raisedprices by 190,000 VND and 200,000 VND per tael to 35.62 million VND and35.68 million VND, respectively./.

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