Hanoi launches new tourism products ahead of National Day holiday
From 2022 to 2024, Hanoi saw a strong annual growth rate of 28.3% in visitor numbers during the National Day holiday, with international visitors rising 62.5% annually. Tourism revenue grew by 31.6% per year, reinforcing Hanoi’s status as a vibrant, culturally rich, and safe destination.
The Huc Bridge spanning Hoan Kiem Lake, an icon of Hanoi (Photo: VNA)
Hanoi (VNA) - Hanoi’s tourism sector has introduced a range of new tourism products and programmes to boost demand and attract both domestic and international visitors head of the National Day holiday (September 2).
From July, new offerings include the heritage tour of Ha Mo (O Dien commune), the “Nam Thang Long - Hanoi Heritage Road” route, the community tourism model in My Duc commune showcasing ethnic minority culture, and the agricultural tour of Tich Loc commune.
Notably, Hanoi has launched 20 new night tourism products to meet rising visitor interest. The highlight is “The Bell of Tran Vu” at Quan Thanh Temple, offering a unique night-time spiritual and cultural experience with sound, lighting, and traditional performances. Other attractions include the retro-themed “Truc Bach Subsidy Street,” the “Tram No. 6 - Leng Keng Heritage” experience, and a tour of the Dao ethnic people's herbal medicine village in Ba Vi commune’s Mien hamlet.
Regional tourism connectivity is also being enhanced through river routes linking Hanoi with Hung Yen, Bac Ninh, and Hai Phong, aiming to diversify experiences and meet personalised travel trends, especially among young tourists.
According to online hotel booking platform Agoda, Hanoi leads the National Day travel trend, with accommodation searches soaring over 44 times year-on-year. Many central hotels are fully booked for the period from August 30 to September 3, prompting others to roll out promotional room rates.
Local tour operators reported that Hanoi-related tours, including military parade visits and excursions to nearby destinations, account for 30–40% of domestic travel packages for the holiday.
From 2022 to 2024, Hanoi saw a strong annual growth rate of 28.3% in visitor numbers during the National Day holiday, with international visitors rising 62.5% annually. Tourism revenue grew by 31.6% per year, reinforcing Hanoi’s status as a vibrant, culturally rich, and safe destination.
🍌 In 2025, the capital aims to welcome over 30 million visitors, up 11.1% year-on-year, including 7 million international arrivals, up 27.3%./.
Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.
In the first half of 2025 alone, Hanoi welcomed over 15.55 million visitors, up nearly 12% year-on-year. Of these, 3.66 million were international arrivals, marking a strong increase of 21.8%.
Festival-goers will explore key city destinations, connect with travel businesses, experience traditional crafts and Old Quarter culture, sample signature local cuisine, and take part in tourism promotion activities.
In the first seven months of 2025, Quang Ninh welcomed over 14.6 million tourists, including more than 2.6 million international visitors. Ha Long Bay alone drew about 20% of these visitors, making safety on the bay an unwavering priority for provincial authorities and relevant agencies.
In recent years, both former Da Nang city and Quang Nam province ranked among Vietnam’s top tourist destinations thanks to distinctive tourism products. Since their administrative mergence into new Da Nang city on July 1, fresh socio-economic development space has opened, with sustainable integration particularly in tourism – one of the areas with the greatest potential.
Bai Dinh Pagoda is the only in the list to be granted the green-tick status, indicating the site's remarkable credibility among international visitors.
Citizens from 12 countries will be granted visa-free entry for stays of up to 45 days in Vietnam for tourism purposes, regardless of their passport types.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
