Hanoi renews tourism products to increase attractiveness
Since the beginning of 2023, Hanoi’s tourism industry has achieved impressive growth. However, experts recommended the capital city to continue renewing its tourism products to attract more domestic and foreign visitors.
Temple of Literature - an attractive destination for foreign tourists. (Photo: VNA)
Hanoi (VNA)𒅌 - Since the beginning of 2023, Hanoi’s tourism industry has achieved impressive growth. However, experts recommended the capital city to continue renewing its tourism products to attract more domestic and foreign visitors.
Director of the municipal Tourism Department Dang Huong Giang said that since the reopening of its door to tourists on March 15, 2022, Hanoi has carried out concerted measures, with 172 activities, including major cultural and tourism events, held to increase the attractiveness of the city’s tourism.
According to Giang, the goal of serving 22 million tourists, including 3 million foreigners, this year is reachable. However, in order to quickly match the pre-pandemic level (in 2019, Hanoi welcomed nearly 29 million visitors, including 7 million foreigners), the city still has much work to do.
At a seminar on main solutions to accelerate recovery and effective and sustainable tourism development recently held by the municipal Department of Tourism, participants advised the city to develop more products that meet tourists’ needs.
Some proposed building those related to autumn such as Fototour to capture the beauty of the more than 1,000-year-old city in this season.
Many assessed that Hanoi only has “evening” tourism, not “night-time” tourism. General Director of Hanoi Tourism Investment JSC Nhu Thi Ngan said that most of night activities in Hanoi are ended before 12:00am. Only at weekends, bars and restaurants in downtown Hoan Kiem district are allowed to open until 2:00am.
Therefore, Ngan recommended the city to have a more “open” approach and have its own policy on this issue./.
The new visa policy, taking effect from August 15, is creating a boost to the attraction of international tourists, but it is just the initial step and more long-term measures are required to make a breakthrough in this regard, according to insiders.
The Hanoi Tourism Gift Festival 2023 will be organised from October 6-8 in the capital city as part of a series of activities to mark the 69th anniversary of its Liberation Day (October 10, 1954-2023).
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Temple of Literature - an attractive destination for foreign tourists. (Photo: VNA)
