Hanoi sees tourism boost over reunification day holiday
Tourism activities were vibrant across the capital from April 30 to May 4, reaffirming Hanoi’s reputation as a safe, friendly, and attractive destination.
Hanoi hosts vibrant tourism activities during April 30 – May 1 holiday (Photo: VNA)
Hanoi (VNA) ⛦– Hanoi’s tourism sector recorded strong performance during the five-day public holiday marking the National Reunification anniversary (April 30) and International Workers’ Day (May 1), according to the municipal Department of Tourism.
Tourism activities were vibrant across the capital from April 30 to May 4, reaffirming Hanoi’s reputation as a safe, friendly, and attractive destination.
In preparation, the department had issued several key directives to ensure traffic safety and smooth travel, while also rolling out promotional tourism programmes.
During the period, Hanoi welcomed an estimated 875,200 visitors, up 18.64% from the same period last year. Of these, 136,190 were international arrivals, a year-on-year rise of 55.35%. Total tourism revenue is estimated at 3.15 trillion VND (121.1 million USD), up 25.21%.
Demand for travel and accommodation surged, with 4- to 5-star hotels nearing full occupancy. Retail and dining services also recorded significant growth in customer numbers and revenue.
A wide array of cultural events took place citywide, while localities introduced new tourism products to attract visitors. Hanoi also distributed 110,000 gift packages to visitors to the Ho Chi Minh Mausoleum and conducted inspections at major tourist sites, all of which were found to be well-managed and compliant with safety and hygiene regulations.
With strong coordination and planning, Hanoi reaffirmed its image as a “safe – friendly – high-quality – attractive” destination, said the Tourism Department./.
Hanoi has mobilised hundreds of billions of VND for the restoration, preservation and promotion of local cultural heritage every year, transforming the treasures into engines for sustainable tourism development.
To mark the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975–2025) and International Workers’ Day (May 1), Hanoi has officially launched its festive season with a variety of unique and exciting tourism and entertainment activities.
Hanoi has launched a wide range of cultural and entertainment activities to attract tourists during the five-day national holiday, starting from April 30.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
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VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
