Hanoi to restore tourism when pandemic under control
The capital city of Hanoi will quickly restore its tourism activities when the COVID-19 pandemic is under control at home and abroad, said the municipal Tourism Department during its conference on January 14 to launch 2022 tasks.
Hanoi (VNA) – The capital city ofHanoi will quickly restore its tourism activities when the COVID-19 pandemic isunder control at home and abroad, said the municipal Tourism Department duringits conference on January 14 to launch 2022 tasks.
The municipal tourism sectorwill step up technological application, develop infrastructure, improvetourism quality and enhance international cooperation in the field.
Director of the municipal Tourism DepartmentDang Huong Giang said the sector will work closely with departments, localitiesand businesses to develop special and unique products, upgrade several key touristareas, and improve the quality of cultural tourism products.
Annual tourism festivals and events will stillbe held in cities and provinces to popularise the images of the capital.
Vice Chairman of the municipal People’sCommittee Nguyen Manh Quyen highlighted three breakthrough stages, includingincreasing investment resources, building tourism development mechanisms, anddigital transformation in tourism, towards making important contributions tothe city’s economic growth and turning tourism into a spearhead sector in linewith the Politburo’s Resolution No.08.
Last year, Hanoi welcomed 4 million domesticvisitors, or 53 percent of that recorded in 2020 and 36 percent of the yearly target.The total revenue from domestic visitors was estimated at 11.28 trillion VND (490 million USD),equivalent to 40 percent of the total in 2020 and 23 percent of the yearlyplan.
☂ In 2022, the city strives to serve 10-12 million visitors, including 1.2-2 millionforeigners./.
The fourth wave of COVID-19 has taken a heavy toll on tourism in Vietnam, including Hanoi, but it has also opened up opportunities to restructure this industry, change approaches to the market, and align products to travellers’ demand and the reality, according to insiders.
As Hanoi, together with other localities nationwide, is gradually returning to the new normal, the municipal tourism sector is also reactivating itself with a relatively large number of Hanoians drawn to local destinations - an encouraging sign for its recovery.
Hanoi plans to allow accommodations, tourist destinations as well as travel and transport firms to resume operation starting October amid the easing COVID-19 situation.
The capital city has developed a series of tourism products based on its historical and cultural values in line with the current flexible and safe adaptation to the COVID-19 pandemic.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
At the Temple of Literature in Hanoi (Photo: VNA) 
