The Hanoi People's Committee and Vietnam Airlines ink the cooperation deal to promote the capital city both nationally and globally (Photo: VNA)

Hanoi (VNA) – The capital city of Hanoi has teamed up with the VietnamAirlines Corporation (Vietnam Airlines) for a promotion campaign both nationallyand globally.  

Under the agreement, the two sides will use their websites, in-flightentertainment screens, LED screens in Hanoi, publications, Vietnam Airlinesbranches worldwide and domestic and foreign events to promote each other.

They will also take part in tourism events at home and abroad, especially inmarkets where Vietnam Airlines has launched direct flights.

Joint efforts will be made to welcome farm and press delegations to Hanoi andother Vietnamese localities.

At the same time, tour packages to Hanoi and tourism promotions will belaunched under the agreement to attract more domestic and foreign visitors to thecity. 

Hanoi and Vietnam Airlines will also coordinate to hold national andinternational cultural and sporting events, particularly the Formula 1 VietnamGrand Prix in April 2020, the 31st Southeast Asian Games (SEA Games31) and the 11th ASEAN Para Games (Para Games 11) in 2021.

The Formula 1 Vietnam Grand Prix will appear on Vietnam Airlines’ in-flightentertainment screens from April 3-5.

The municipal People’s Committee has also allowed Vietnam Airlines to use thearea around Ly Thai To Square to hold events introducing products and services.

The two sides have assigned the municipal Tourism Department to coordinate withthe municipal Department of Planning and Investment, the Hanoi PromotionAgency, Vietnam Airlines’s sales and marketing department and relevant agenciesto realize the cooperation deal.

Meanwhile, the municipal Department of Culture and Sports will partner VietnamAirlines’ communications and branding department and relevant agencies.

In 2017, Hanoi and Vietnam Airlines also signed another cooperation agreementfor the 2017-2021 period, which has contributed to promoting the capital city’simage and the corporation’s brand.

According to the municipal Department ofTourism, the number of foreign visitors to Hanoi increased by approximately 19percent between 2015 and 2018. They came from over 190 countries andterritories.

In 2018, Hanoi welcomed 26.31 millionvisitors, a year-on-year increase of 10.4 percent. International arrivalsreached over 6 million, up 21.3 percent, the department said.

In the first nine months of 2019, Hanoi servedmore than 21.5 million vacationers, up 9.5 percent against the same period lastyear, including over 4.7 million foreigners, up over 10 percent.

Tourists from Asian countries account for 60percent of the international visitors who arrive in Hanoi, followed by Europeat nearly 24 percent, America at 9 percent, Australia at 5.5 percent and Africaat 0.5 percent.

In recent years, Hanoi has been hailed as one of the most attractivedestinations in the region and the world by prestigious international organizations,including “Asia’s Leading Destination” and the “World’s Leading Destination” in2018.

In 2019, Hanoi won the Travelers’ ChoiceAwards and was ranked among the 25 leading destinations in Asia, and the 25leading places in the world on TripAdvisor.

CNN listed Hanoi along with Phu Quoc Island in the Mekong Delta province ofKien Giang as the best travel destinations in Asia in 2019.

Many highlights of Hanoi were recently listedin a CNN article suggesting 13 memorable experiences for foreign visitors inVietnam, such as “search for the best pho in Hanoi”, “make vermicelli noodlesin Cu Da village”, and “ride the Reunification Express (officially known as theNorth-South Railway)”.

Most recently, Hanoi has been rankedfifth among the seven best places in Asia for solotravellers by Bigseventravel.

The Italian tourism website described Hanoi as a hectic, crazy and oftenconfusing city, and a wonderful base from which to explore the north ofVietnam, including the world natural heritage site of Ha Long Bay in thenortheastern province of Quang Ninh and the popular resort town of Sa Pain the northern mountainous province of Lao Cai.

According to Mastercard’s Asia PacificDestinations Index, Hanoi r🐈anked 15th among the 20 leading destinations in theregion./.