Ho Chi Minh City is set to step up and professionalise overseas tourism promotion activities to attract more visitors. (Photo: sggp.org.vn) Announcing tourism promotionprogrammes on February 21, the department said that for the first time, it willattend the IMEX Frankfurt 2024 in Germany, one of the world’s leading trade fairsfor the meetings, events, and incentive travel industry. This fair will featureabout 2,900 exhibitors from 150 countries and territories, over 3,000 buyers from84 countries, and some 180 media agencies from 20 countries.
Followingthe success of Roadshow Vietnam - HCM City Tourism in Australia last year, thedepartment will hold a series of tourism promotion events in two large citiesof this country in 2024. It will also organise business-to-business (B2B) sessions alongwith exhibitions introducing tourism products and services, along with agriculturalproducts and handicrafts of Vietnam and HCM City to Australian tourists.
Inparticular, overseas promotion activities in 2024 and the following years willbe aligned with demand of travel companies working on different segments, it noted.
For example, promotion activities at IMEXAmerica in the US will focus on businesses in the MICE (meetings, incentives,conferences and exhibitions tourism) industry. At ITB Asia in Singapore, the event is reserved for the firms running hotels/resorts and destinations,according to the department.
Toenhance the effectiveness of overseas tourism promotion, the authority willreinforce cooperation with Vietnam’s diplomatic bodies abroad and suchinternational organisations as the Tourism Promotion Organisation for GlobalCities (TPO) and the Asian Federation of Exhibition and Convention Associations (AFECA).
In addition, it will strengthen ties with international mediaagencies like CNN, Discovery, BBC News, and PR Newswire to increase advertising HCM City’s tourism ontheir channels.
Regardingdomestic promotion activities, the department said it will boost the popularisationof local culture, history, and people by holding annual events, including the HCMCity Ao Dai (traditional long dress) Festival, the Tourism Festival, the River Festival, the InternationalTravel Expo HCM City, and the Tourism Week.
Anofficial of the department said tourism demand is forecast to decline as aresult of the prolonged global economic recession, thus considerably impactingthe tourism industry of Vietnam and HCM City. However, the city is determinedto fruitfully implement its tourism development strategy until 2030 tosustainably develop tourism./.
Inparticular, overseas promotion activities in 2024 and the following years willbe aligned with demand of travel companies working on different segments, it noted.
For example, promotion activities at IMEXAmerica in the US will focus on businesses in the MICE (meetings, incentives,conferences and exhibitions tourism) industry. At ITB Asia in Singapore, the event is reserved for the firms running hotels/resorts and destinations,according to the department.
Toenhance the effectiveness of overseas tourism promotion, the authority willreinforce cooperation with Vietnam’s diplomatic bodies abroad and suchinternational organisations as the Tourism Promotion Organisation for GlobalCities (TPO) and the Asian Federation of Exhibition and Convention Associations (AFECA).
In addition, it will strengthen ties with international mediaagencies like CNN, Discovery, BBC News, and PR Newswire to increase advertising HCM City’s tourism ontheir channels.
Regardingdomestic promotion activities, the department said it will boost the popularisationof local culture, history, and people by holding annual events, including the HCMCity Ao Dai (traditional long dress) Festival, the Tourism Festival, the River Festival, the InternationalTravel Expo HCM City, and the Tourism Week.
Anofficial of the department said tourism demand is forecast to decline as aresult of the prolonged global economic recession, thus considerably impactingthe tourism industry of Vietnam and HCM City. However, the city is determinedto fruitfully implement its tourism development strategy until 2030 tosustainably develop tourism./.
VNA
