HCM City to take promotion path to increase exports
The 2019 Export Forum was held in Ho Chi Minh City on August 27 to discuss the strengthening of trade promotion to enhance production and exports by city businesses.
Experts share information at the 2019 Export Forum in HCM City on August 27 (Photo: VNA)
HCM City (VNA) - The 2019 Export Forum was held in Ho ChiMinh City on August 27 to discuss the strengthening of trade promotion toenhance production and exports by city businesses.
Pham Thiet Hoa, Director of the HCM City Investment and Trade Promotion Centre(ITPC), said the forum discussed new ways of export promotion to align withcurrent global market approaches and diversify promotional activities.
The export structure of Vietnamese goods had seen positive changes in the pastfew years, with a fall in the export of raw materials and increase in processedgoods, enabling the country to participate in the global production and supplychains, he said.
Experts shared their insights into world market trends and issues Vietnamesecompanies should focus on to access and expand markets including throughe-commerce and digital platforms.
To tap into the Southeast Asian market, Hoa said Vietnamese exporters shouldengage in more trade promotions and market surveys, and strengthen linkageswith enterprises in target markets.
Exporters should also study prices, consumer tastes and trends in othermarkets, and have labels and packaging in English and the local language, Hoa said.
To meet the requirements of the ASEAN market, enterprises should also buildbrands, use technology in production and improve designs, Hoa said.
In markets such as the US, the EU, Japan, and the Republic of Korea, inaddition to general global standards, exporters should also be prepared to facetechnical barriers that could change unexpectedly, experts said.
Last year, the US was Vietnam’s largest export market with shipments worth 39billion USD, 12.8 percent up from 2017, followed by the EU with 34.9 billionUSD, up 9.9 percent, and China with 32.1 billion USD, up 21.3 percent. – VNA
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Experts share information at the 2019 Export Forum in HCM City on August 27 (Photo: VNA) 
