Ho Chi Minh City targets Australian tourists with roadshow
The Ho Chi Minh City Department of Tourism on May 13 and 14 partnered with the Consulate General of Vietnam in Sydney to host a series of promotion events aimed at attracting Australian tourists.
Sydney (VNA)♓ – The Ho Chi Minh City Department of Tourism on May 13 and 14 partnered with the Consulate General of Vietnam in Sydney to host a series of promotion events aimed at attracting Australian tourists.
Over 25 representatives from Vietnamese airlines, travel agents, hospitality providers and industry associations attended the road show.
A business-to-consumer (B2C) event stood out, featuring live entertainment, informative presentations, and a comprehensive overview of Ho Chi Minh City's tourism experiences, all designed to enable Australian visitors to plan their dream vacations, said Deputy Director of the department Le Truong Hien Hoa.
A business networking event also connected the city’s tourism companies with their counterparts from New South Wales state.
The event attracted more than 2,500 visitors who explored over 25 booths showcasing a variety of prominent tourism products and services. Beyond browsing travel options, they were treated to an immersive cultural experience like "to he" figurine crafting, "non la" (conical hat) painting, traditional silk painting demonstrations, and "ao dai" (traditional long dress) fashion shows.
Traditional music and dance performances by the Bong Sen Theatre of Traditional Music and Dance also captivated visitors, offering a glimpse into Vietnam's rich cultural heritage.
Following the success of the Sydney events, the roadshow will continue in Melbourne on May 17, offering another opportunity for Australians to discover the beauty and charm of Ho Chi Minh City./.
Boasting diverse health establishments, high-quality services and highly skilled health workers, Ho Chi Minh City is striving to tap into its medical tourism potential to attract more domestic and foreign visitors.
A wide range of vibrant activities are being held within the 20th Ho Chi Minh City Tourism Fair, which kicked off on April 4 to promote the southern metroplis as a safe, attractive and hospitable destination for both domestic and foreign visitors.
The Ho Chi Minh City Department of Tourism on April 3 launched the 2024 stimulus programme, with discounts of 10-60% on various tourism products and services.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
