With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.
A performance at the opening ceremony of Visit Vietnam Year 2025 in Hue on March 25 evening (Photo: VNA)
Hue (VNA) – As the host of the national tourism programme Visit Vietnam Year 2025, the central city of Hue got the show on the road with a grand ceremony on March 25 evening.
In his speech, Deputy Prime Minister Mai Van Chinh highlighted a series of cultural, sports, and tourism activities scheduled to follow the curtain raiser. He noted that Hue has been selected as the host twice during the programme’s 22 editions, reflecting its significance on both the local and global tourism map, as well as the central government’s attention to the city’s socio-economic development.
Chinh asked the Ministry of Culture, Sports and Tourism, Hue, and other localities across the country to implement comprehensive measures for tourism growth and to create unique products tied to local cultural heritage. He also emphasised the importance of digital transformation and technological applications in communication efforts, while promoting the creation of new tourism spaces that have minimal impact on the environment and heritage.
Additionally, the Deputy PM called for efforts in human resources training and locality-to-locality cooperation to create Hue-centered tours and promote service infrastructure improvements and heritage preservation.
At the grand ceremony (Photo: VNA)
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events./.
According to Director of the municipal Department of Tourism Tran Thi Hoai Tram, with the event, the city is expecting to welcome 5.25-5.5 million tourist arrivals this year and gain 11-12 trillion VND (430.4 – 470 million USD).
The central city of Hue hosts the Visit Vietnam Year in 2025, promising a significant boost to the local tourism sector based on the land’s rich cultural heritage.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
