International tourism forecast to recover strongly in Vietnam in 2022
The number of international searches about Vietnam tourism is on an upward trend, which is considered as a positive sign for the Vietnam's industry, especially in the efforts to revive it and regain growth momentum.
“Live fully in Vietnam” campaign (Photo: hanoimoi.com.vn)
Hanoi (VNA) - The number of international searches about Vietnamtourism is on an upward trend, which is considered as a positive sign for theVietnam's industry, especially in the efforts to revive it and regain growth momentum.
Analytical data from Google Destination Insights shows that searches began rising from early December and skyrocketed later the same month and in early January.
From the beginning of last month, the volumeof international searches for Vietnam’s aviation has remained very high. Notably, the increase rate hit 425 percent on January 21, and 374percent on February 3 against the same period of 2021.
A couple from the Republic of Korea among the first to visit Phu Quoc under the pilot programme of welcoming foreign tourists back. (Photo: VNA)
The search volume for accommodation also started toincrease from the beginning of December.
According to statistics, visitors from such countries as theUS, Australia, Russia, France, Germany, Japan, Singapore, India, the UK andCanada have searched tourism information about Vietnam the most.
Hoi An ancient city welcomes foreign visitors back. (Photo: VNA)
The 10 destinations in Vietnam that draw the most interestof foreigners are Hanoi, Ho Chi Minh City, Nha Trang, Phu Quoc, Phan Thiet, DaNang, Hoi An, Da Lat, Quy Nhon, and Ba Ria-Vung Tau.
Experts attributed the upward trend to Vietnam’s launch of apilot programme to welcome foreign tourists back to Nha Trang, Phu Quoc, QuangNam, Quang Ninh, and Da Nang city, and a communications campaign named “Livefully in Vietnam”./.
Vietnam jumped 28 places to the 90th in the January edition of Nikkei’s COVID-19 Recovery Index, thanks to a world-leading vaccination rate and signs of its tourism industry reopening.
In the past two years, the impact of COVID-19 has hit listed tourism companies’ activities hard, leading to persistent losses and some stocks being given a warning status, and even risk being delisted. However as many businesses turn to restructuring operations, their results have become more positive.
The northern coastal province of Quang Ninh is determined to quickly and sustainably recover the local tourism this year by welcoming between 9.53 million to 10 million visitors, including 1.5 million foreigners, said Vice Chairwoman of the provincial People’s Committee Nguyen Thi Hanh.
As of February 7, Vietnam welcomed 8,967 international tourists since a pilot programme was launched last November, according to the Ministry of Culture, Sports and Tourism.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
“Live fully in Vietnam” campaign (Photo: hanoimoi.com.vn) 
A couple from the Republic of Korea among the first to visit Phu Quoc under the pilot programme of welcoming foreign tourists back. (Photo: VNA) 
Hoi An ancient city welcomes foreign visitors back. (Photo: VNA) 
