Nha Trang, a coastal city in Khanh Hoa province, has long been a favorite destination for Russian tourists, accounting for up to 50% of Russian visitors to Vietnam. With its pristine beaches, crystal-clear water, and rich cuisine, Nha Trang is often dubbed as Vietnam’s "beach capital."
Withits pristine beaches, crystal-clear water, and rich cuisine, Nha Trang attracts many tourists to relax and have fun. (Photo: VNA)
Moscow (VNA)💎 - The south central province of Khanh Hoa is able to meet all the needs of Russian tourists, Chairman of the Khanh Hoa Tourism Association Hoang Van Vinh said at a tourism promotion conference held in Moscow on March 11.
The event brought together 130 delegates representing businesses from both Russia and the Vietnamese locality.
In his opening remarks, Vietnamese Ambassador to Russia Dang Minh Khoi emphasised that after 75 years since the two countries set up bilateral relations, tourism has become a vital bridge connecting the people of Vietnam and Russia. This sector remains a key focus in high-level exchanges between the two nations.
Nha Trang, a coastal city in Khanh Hoa province, has long been a favourite destination for Russian tourists, accounting for up to 50% of Russian visitors to Vietnam. With its pristine beaches, crystal-clear water, and rich cuisine, Nha Trang is often dubbed as Vietnam’s "beach capital."
However, the past three years of the pandemic, coupled with global uncertainties, have led to a significant drop in the number of Russian tourist arrivals. Now, with tourism recovery underway and direct flights resumed, the non-smoke industry, particularly in Nha Trang, plays a crucial role in attracting back its traditional Russian visitors.
Khoi highlighted the strong support from both governments in fostering tourism cooperation. Recently, Vietnam extended its visa exemption policy for Russian tourists, while Russian language and culture remain widely recognised in Vietnam’s hospitality sector. Vietnamese people continue to hold warm sentiments toward Russian visitors, he added.
Meanwhile, Russia has introduced e-visa for Vietnamese nationals, further facilitating travel between the two countries. These favourable policies are expected to drive Russian tourist arrivals to Vietnam to 400,000–500,000 annually.
The ambassador also announced that Vietnam Airlines is close to fully restoring its direct flights to Moscow - the news that was warmly welcomed by conference attendees.
During the event, participants got an overview of Nha Trang–Khanh Hoa tourism and were particularly impressed by a special showcase from Vinpearl, one of Vietnam’s leading tourism brands.
Speaking with the Vietnam News Agency's correspondents in Moscow, Anara Uralova, General Director of One Click Travel, noted that in recent years, the Russian tourism industry has experienced an "Asian boom," with an increasing number of travelers choosing destinations across Asia. Within this trend, Vietnam has steadily gained popularity.
Vietnamese Ambassador to the Russia Dang Minh Khoi speaks at the conference. (Photo: VNA)
Currently, Vietnam accounts for 35% of One Click Travel’s total revenue, with significant potential for further growth. To capitalise on this momentum, the company plans to strengthen partnerships with Vietnamese businesses, initially focusing on organising press tours and influencer trips to promote Vietnam more effectively among Russian travelers.
Chairman of the Khanh Hoa Tourism Association Hoang Van Vinh stated that local tourism industry is committed to restoring Russian tourist numbers to pre-COVID-19 levels, adding that the event aimed to create a platform for businesses from both countries to collaborate, develop joint strategies, and maximise mutual benefits.
He also emphasised the effectiveness of Vietnam’s 45-day visa exemption for Russian tourists, which is expected to play a key role in attracting more visitors from Russia./.
Anex Vietnam is partnering with Azur Air to operate these routes using modern Boeing aircraft, including the 757, 766, and 777 models. Each flight will carry between 238 and 531 passengers, depending on the aircraft type.
Over more than three-quarters of a century, the fraternal relations between Vietnam and Russia have undergone a long and challenging journey. However, the mutual affection they share remains unchanged. According to him, on the international stage, Vietnam stands as one of Russia’s closest partners within ASEAN in advancing Russia-ASEAN cooperation
The relationship between Vietnam and Russia has been flourishing across trade, science, technology, defence, culture, and education, according to Dr. Anatoly Sokolov, a renowned Vietnam scholar.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
