More national-branded firms join top 50 Vietnamese brands
An increasing number of businesses with products receiving the national brand title entered the top 50 brands with highest value in 2022, Deputy Minister of Industry and Trade Tran Quoc Khanh said at the opening of the Vietnam National Brand Week and the National Branding Forum 2023 in Hanoi on April 20.
The Vietnam National Brand Week and National Branding Forum 2023 opens in Hanoi on April 20 (Photo: VNA)
Hanoi (VNA) – An increasing number of businesses with products receiving the national brand title enteredthe top 50 brands with highest value in 2022, Deputy Minister of Industry andTrade Tran Quoc Khanh said at the opening of the Vietnam National Brand Weekand the National Branding Forum 2023 in Hanoi on April 20.
The number of businessesowning national branded products in the list increased sharply from 14companies in 2018 to 21 in 2022, he said, stressing that their percentage inthe top 10 most valuable brands of Vietnam also rose to 60% in 2022 from 20% in2018.
The results showed thefirms’ success to catch up with the global trend of investing adequately inbranding, contributing to the improvement of the Vietnam National Brand, heheld.
Vietnam enjoys the fastest growth in the national brand in the 2020-2022 period, he said,citing a report by Brand Finance showing that the Vietnam National Brand’svalue increased 29.1% year on year in 2020 to 319 billion USD, 21.6% in 2021 to 388 billionUSD, and 11.1% in 2022 to 431 billion USD.
Participants at the event (Photo: VNA)
Nancy Elizabeth Snow,Honourary Professor from California State University, Fullerton said thatVietnam is home to an increasing number of reputable businesses. She held thata good brand should not only offer good services and products but also givetheir promise to customers to win their confidence.
Alex Haigh, ManagingDirector of Brand Finance Asia-Pacific, said that after 15 years of brandingresearch, Brand Finance realizes that making an interesting story is key tobuild the brand and national image for Vietnam.
Tran Le Hong, DeputyDirector of the National Office of Intellectual Property, advised businesses toincrease their awareness of the protection of intellectual property during theprocess of trademark development, while giving a professional approach tointellectual property rights, especially outside the country.
The Vietnam NationalBrand Week is taking place from April 17-23 within the framework of the VietnamNational Brand Programme 2023, aiming to mark the Vietnam Trademark Day (April20), increase the recognition of the Vietnam National Brand and promote products that have won the Vietnam Brand title among the domestic andinternational communities./.
Each product recognised as the national brand will help spread the image of the country’s brand as well as its tradition, culture and people, Prime Minister Pham Minh Chinh said at a ceremony in Hanoi on November 2 to honour the National Brand in 2022.
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The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
The Vietnam National Brand Week and National Branding Forum 2023 opens in Hanoi on April 20 (Photo: VNA) 
Participants at the event (Photo: VNA) 
