Ninh Binh - one of 10 most welcoming regions: Booking.com
The northern province of Ninh Binh has been named among the 10 most welcoming regions in the world, one of the category of the Traveller Review Awards 2023 recently announced by Booking.com, a hotel booking app covering 228 countries and territories.
A view of Tam Coc in the Trang An Landscape Complex of Ninh Binh. (Photo: VNA)
Hanoi (VNA) – The northernprovince of Ninh Binh has been named among the 10 most welcoming regions in the world, one of the category of the Traveller Review Awards 2023 recentlyannounced by Booking.com, a hotel booking app covering 228 countries and territories.
Ninh Binh stands at the seventh position on the list, which also include La Rioja (Spain), Epirus (Greek), Oberosterreich (Austria),County Down (UK), Mures (Romania), Marlborough (New Zealand), Limon (CostaRica), Newfoundland & Labrador (Canada), and North Dakota (US).
Ninh Binh, 90 km southeast of Hanoi, has richpotential in cultural and spiritual tourism. It also boasts a charming naturallandscape and many unique and amazing caves. Ninh Binh is home to theancient capital of Hoa Lu during the reign of the Dinh Dynasty (968-980).
With unique artistic, geological,geomorphic, and landscape values and traces of pre-historic life, the Trang AnLandscape Complex of Ninh Binh was recognised by UNESCO as a World Cultural andNatural Heritage Site in June 2014, becoming the first mixed natural andcultural property in Vietnam. It is also home to a number of attractionsrecognised as special national relic sites.
Booking.com also announced the list of 10most welcoming cities (towns) in Vietnam, comprising Phong Nha (Quang Binh),Ninh Binh, Hoi An (Quang Nam), Hue (Thua Thien-Hue), Mai Chau (Hoa Binh), TuyHoa (Phu Yen), Con Dao (Ba Ria-Vung Tau), Dong Hoi (Quang Binh), Cat Ba (HaiPhong), and Sa Pa (Lao Cai).
The ranking was based on more than 240million verified reviews from Booking.com travellers.
This year, the Traveller Review Awards alsohonours 1.36 million accommodation service suppliers around the world in termsof hospitality level, including more than 10,000 in Vietnam./.
Boasting distinctive biodiversity, from abundant species of flora and fauna to rich and varied landscapes, the northern province of Ninh Binh has taken drastic measures to preserve its nature.
90 km southeast of Hanoi, in addition to its rich potential in cultural and spiritual tourism, Ninh Binh province also boasts a charming natural landscape and many unique and amazing caves. It is an ideal destination to visit, as many tourists have found.
Thousands of visitors have come to the northern province of Ninh Binh as the local Bai Dinh Pagoda Festival kicked off on January 27, or the sixth day of the Lunar New Year.
Cuc Phuong has been named as one of the leading national parks in Asia by the World Travel Awards for many consecutive years, enabling it to attract more visitors, especially nature lovers.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
A view of Tam Coc in the Trang An Landscape Complex of Ninh Binh. (Photo: VNA) 
