Possessing time-honoured and diverse culinary quintessence, Hanoi is advised to pay greater attention to enhancing the value of local culinary culture, turning it into a tourism product to attract more visitors.
Hanoi (VNA) – Possessing time-honoured and diverseculinary quintessence, Hanoi is advised to pay greater attention to enhancingthe value of local culinary culture, turning it into a tourism product toattract more visitors.
Hanoi’s typical dishes include nem (spring rolls), pho(noodle), Vong village young rice, cha ca (grilled fish), bun oc (snail noodle),banh tom Ho Tay (West Lake shrimp cake), banh cuon Thanh Tri (Thanh Tri steamedrice rolls), xoi Phu Thuong (Phu Thuong steamed sticky rice), banh day Quan Ganh (Quan Ganhround glutinous rice cake).
Many dishes have been honoured by foreign tourism websites and included in thetravel guide for visitors to Hanoi. Particularly, the famous travel siteTripadvisor named Hanoi as one of the top 25 culinary destinations in the worldin 2022. In 2023, three restaurants in Hanoi were awarded with Michelinstars, and 45 others honoured at the Michelin Guide Ceremonyevent held in June in Hanoi.
According to the Hanoi tourism orientations until 2030, the city will diversifyits culinary products, focusing on developing night food tours and culinarycraft villages, along with a system of restaurants to serve visitors.
The city will build a Food Tour map for visitors, making it easier for them toexplore the local cuisine themselves, while strengthening food safety control.
A series of activities will be held to promote Hanoi culinary culture values todomestic and foreign tourists, along with an annual event to popularise the Hanoicuisine and an annual Hanoi culinary festival.
Vong village young rice is a specialty of Hanoi in Autumn. (Photo: VNA)
Currently, the Vietnam Culinary and Cultural Association(VCCA) is building a project to develop Vietnam’s culinary cuisine into anational trademark, with the collection of 1,000 typical dishes of Vietnam andthe transformation of a culinary database into an online Vietnam food map andan online Vietnamese cuisine museum. Thanks to this project, Hanoi’s cuisine isexpected to become more popular to domestic and foreign food lovers.
VCCA Chairman Nguyen Quoc Ky said that the proper development of the culinaryculture will help boost tourism growth, luring more visitors to Vietnam andthus enhancing the competitiveness of Vietnamese tourism in the world arena.
Experts held that in order to optimise Hanoi’s potential ofculinary culture, it is crucial to make systematic investment and encourage theengagement of management agencies, travel firms as well as local residents inthe work./.
The Hanoi Tourism Ao dai Festival 2023 officially kicked off in the pedestrian area of Hoan Kiem Lake on October 27 night, promoting the elegant beauty of the ao dai (Vietnamese traditional long dress) and Hanoi's tourism.
Vietnam’s capital Hanoi has set a goal of welcoming 24 million visitors this year, including 4 million international tourists. As of the end of October, however, the number of international visitors stood at 3.6 million, or 3.5-fold higher than that in the same period last year.
The Hanoi Tourism Gift Festival, slated for November 3-5 at the Tran Nhan Tong pedestrian space in Hai Ba Trung district, is expected to promote the capital city’s image as an attractive and safe tourist destination, and support artisans and craft village in making their products better meet the demand of both domestic and international tourists.
Reisereporter.de, a German e-newspaper specialising in tourism, has published an article introducing the highlights of a visit to Hanoi. No matter who you are, it wrote, whether a history or art nerd, a nature lover, or simply a tourist, Hanoi has something for everyone.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Hanoi beef noodle (Photo: VNA) 
Vong village young rice is a specialty of Hanoi in Autumn. (Photo: VNA) 
