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Orders surge, businesses accelerate production from early 2025

Many business representatives report that Vietnam’s enterprises have vast market opportunities thanks to newly signed free trade agreements (FTAs). Companies must seize this chance to boost exports.
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Vietnam targets a 10–12% export growth in 2025. (Photo: Duc Duy/Vietnam+)

Hanoi (VNA)ꦍ - With rising orders and a recovering market, businesses resumed operations immediately after the Lunar New Year holiday to maximize their annual targets.

On February 3 (the sixth day of the Lunar New Year), all employees of the Hue Textile and Garment Joint Stock Company enthusiastically returned to work, determined to exceed their 2025 business goals. Despite global economic fluctuations in 2024—marked by weakened consumer demand and fierce competition, especially in the U.S. and EU—Hue Textile overcame challenges, achieving a 5.7% revenue increase from 2023. The company met 122.2% of its profit target, up 11% year-on-year, and contributed 53 billion VND to the state budget, exceeding its plan by 6% and growing 15.2% from the previous year. Building on this success, the company aims for 2.07 trillion VND in revenue and 140 billion VND in profit for 2025, with a focus on technological innovation, productivity improvements, and market expansion.
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High-tech applications boost productivity. (Photo: Duc Duy/Vietnam+)
Breaking the tradition of a slow first month, many industrial firms resumed production right after the holiday—some even worked through Tet to meet delivery schedules. Tran Dinh Thang, director of Nhat Viet Co., Ltd., shared that his company has secured export orders through mid-2025. Each month, it exports 100,000 pairs of sandals to the Middle East, requiring at least six 40-foot containers. Nguyen Van, vice chairman of the Hanoi Supporting Industries Business Association (HANSIBA), noted that all member businesses resumed operations immediately after the holiday. They are determined to meet their targets and achieve further growth this year. Ton Phuong Nam (Southern Steel Sheet) Company marked the beginning of 2025 with its first export shipment—3,000 tons of galvanized steel transported on the MV ILIA (ILIB-003) to Europe. This milestone sets the stage for a vibrant export year.
Additional shipments will soon be sent to major European ports, including Antwerp (Belgium), Sagunto (Spain), and Maghera (Italy). The company expects to export over 10,000 tons during the Lunar New Year period, reinforcing its position as a leading steel manufacturer and exporter. In 2024, Vietnam’s total trade value reached a record 786.29 billion USD, up 15.4% year-on-year. Exports grew 14.3% to 405.53 billion USD, while imports increased 16.7% to 380.76 billion USD. This achievement stems from effective government policies, market expansion efforts, and businesses’ adaptability to high international standards.
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Innovation and quality enhancement drive sustainable exports. (Photo: Duc Duy/Vietnam+)
The Ministry of Industry and Trade (MOIT) expects a breakthrough in 2025, targeting 10–12% trade growth.
To achieve this, Tran Thanh Hai, deputy director of the Import-Export Department, stated that his department will coordinate with relevant ministries and agencies to manage import quotas in line with WTO commitments and FTAs. This ensures compliance with international agreements while contributing to national revenue. Additionally, it will strengthen research, forecast, and market monitoring. It will work closely with industry associations to identify challenges, provide timely recommendations, and support businesses in overcoming barriers to export growth./.

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