Kien Giang (VNA) – As the peak summer travel season approaches, the Mekong Delta province of Kien Giang has launched a summer tourism programme with a focus on its renowned Phu Quoc island, accompanied by a series of stimulus initiatives aimed at attracting both domestic and international visitors.
The campaign, spearheaded by the provincial Centre for Investment, Trade and Tourism Promotion, puts a spotlight on standout local tourism offerings, including island and beach getaways, eco-tourism, and cultural and culinary experiences. The province is also prioritising improvements in service quality, infrastructure upgrades, and workforce development to meet growing visitor demand.
These measures are part of Kien Giang’s broader goal to achieve 10.02% economic growth in 2025 and attract 11.05 million visitors, including 1.2 million foreigners.
Quang Xuan Lua, Director of the centre, noted that since the stimulus programme was launched over a month ago, travel businesses have actively collaborated to design destination-linked tours and promotional packages.
Vu Khac Huy, Standing Vice Chairman of the provincial Tourism Association, reported that it has hosted two domestic Famtrips and two international roadshows in Asia, alongside five tourism workforce training sessions. The association is strengthening business connectivity and promotional efforts, focusing on Phu Quoc island and newly emerging destinations. It is also enhancing regional cooperation and contributing to tourism policy development to support the growth of the local market and products.
On May 23, the association officially launched its chapter in Phu Quoc, expected to enhance promotional efforts for the "pearl island" in the lead-up to the Asia-Pacific Economic Cooperation (APEC) Economic Leaders' Meeting in 2027, which it is set to host.
Building on strong momentum from last year, the province welcomed more than 5.6 million tourists in the first five months of 2025, up 26.9% year-on-year. Tourism revenue has surpassed 23 trillion VND (887.68 million USD), with Phu Quoc continuing to affirm its tourism appeal as one of the most sought-after destinations in the region.
Earlier this year, the prestigious travel magazine DestinAsian announced the list of Asia’s 10 most stunning islands as part of its annual Reader’s Choice Awards, and Phu Quoc stands as Viওetnam’s sole representative on the list. This recognition underscores the island’s growing prominence on the global tourism map and increasing visitor satisfaction with its services./.
