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Phuoc Tich ancient village exploits traditional craft for tourism

The ancient village Phuoc Tich in the central province of Thua Thien Hue is reaping benefit from growing numbers of tourists after years of efforts in reviving the traditional ceramics craft and preserving ancient houses.
The ancient village Phuoc Tich in the central province of Thua Thien Hueis reaping benefit from growing numbers of tourists after years ofefforts in reviving the traditional ceramics craft and preservingancient houses.

Being one of the only twovillages in Vietnam recognized as national cultural-historical relics,Phuoc Tich, located at Phong Hoa commune in Phong Dien district, wasformed under the reign of King Le Thanh Tong (1460-1497) with theinitial name of Dong Quyet and subsequently renamed Phuoc Tich duringthe Nguyen Dynasty (1802-1945).

According toNguyen Dai Vui, chairman of Phong Dien district People’s Committee, allfamilies in the village earned their living from making ceramics for thepast 500 years. Phuoc Tich ceramics used to be very famous, and theywere once selected for use by the Nguyen kings.

With the assistance from Japanese International Cooperation Agency(JICA) in collaboration with Japan’s Showa Women’s University, PhuocTich is able to revive its traditional ceramic craft, which not onlybrings in commercial benefits but also boosts tourism.

Twenty residents from Phuoc Tich got support and training from theJICA and the university to devise new designs for their products usingtraditional techniques.

Visitors are delightedwhen being served local food on plates and bowls made right in thevillage in an idyllic setting of an orchard.

Thevillage has been on tourist maps since 2008 with a tour named “theancient village’s old taste” during every occasion of the Hue Festivals.

“Nowadays, Phuoc Tich’s pottery kilns are stillburning bright, they not only turn out pottery products but also helppromote the local traditional craft to domestic and internationaltourists,” Nguyen The, a researcher on Hue culture, said.

“It is kind of hitting two targets with one arrow,” The added.

Besides revitalizing the traditional ceramic craft, the village hasbeen trying to preserve its heritage of old houses. There are 24 ancienthouses in the village, with the oldest one dating back to 1850.

These ancient wooden houses were built with a typical architecturalstyle of three compartments and two lean-tos, surrounded by a gardenwith rows of green tea bushes serving as the fence and a brick-coveredcourtyard.

Last year, Phuoc Tich villagewelcomed 4,398 visitors, a huge surge of 219 percent against 2013,bringing in 200 million VND in revenue.-VNA

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