Quang Nam (VNA) – The south-centralcoastal province of Quang Nam has set a target of serving 8.1 million touristsin 2020.
In 2019, the province welcomed nearly 7.7 millionvisitors, including over 4.6 million foreigners, and earned more than 6trillion VND (259.1 million USD).
Its top 10 markets comprised of the Republic ofKorea (RoK), Australia, the UK, France, China, Germany, the US, Japan, Malaysiaand Taiwan.
Quang Nam is the only locality in the countryhaving two sites recognised by UNESCO as the world cultural heritage sites,namely Hoi An ancient city and My Son sanctuary.
Over the years, Hoi An has been a top globaltravel destination as a living museum of history and architecture. The numberof tourists visiting Hoi An is increasing rapidly, from nearly 100,000 in 1999to more than 2.5 million last year.
In 2018, the US News Cable Network (CNN)selected Hoi An as one of the most beautiful old towns in Southeast Asia.
My Son sanctuary, situated in a peaceful valleysurrounded by mountains, has been well preserved since it was built thousandsof years ago during the prosperous development of the Champa Kingdom betweenthe 4th and 13th centuries. The ruins are now a popular destination because oftheir cultural relevance and architectural features.
Quang Nam is also home to Cu Lao Cham (ChamIsland) which was recognised as a World Biosphere Reserve by UNESCO in May 2009thanks to its diverse eco-system and ancient cultural and historical sites./.
Measures to attract more tourists to the central province of Quang Nam was the focus of discussion at a forum held in the locality on July 9, which brought together a crowd of domestic and foreign experts, managers and representatives from travel agencies.
Preserving intrinsic values of local cultural heritages and accelerating tourism promotion should be included in Hoi An city’s mechanisms to support sustainable tourism development, according to a local official.
A conference on sustainable tourism development of the central province of Quang Nam, themed “Zero plastic waste tourism”, took place in the locality on September 9.
The ancient city of Hoi An is being challenged by mass tourism, traffic congestion, underdeveloped waste management, vendors, street food quality and poor design and operation of homestays that have badly impacted the UNESCO-recognised World Heritage Site.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hoi An by night (Photo: VNA) 
