RoK entertainment firm to open first overseas outlet in Vietnam
SM Entertainment, one of the largest entertainment companies in the Republic of Korea, plans to open its first store in Vietnam, based in the southern hub of Ho Chi Minh City.
SM Entertainment, one of the largest entertainment companies in the Republic of Korea, plans to open its first store in Vietnam, based in the southern hub of Ho Chi Minh City. (Photo: VNA)
Seoul (VNA) - SM Entertainment, one of the largest entertainment companies inthe Republic of Korea, plans to open its first store in Vietnam, based in the southern hub of Ho Chi Minh City.
It willalso be its first overseas store to include SMTown Store, where customers canpurchase merchandise of popular musical artists, including albums and posters,and a café that serves food and drinks.
SM Entertainmentlaunched an exclusive pre-opening event on July 3 to give a limited number ofVietnamese K-pop fans a sneak preview of the store.
Theofficial opening will take place between now and September./.
The Ministry of Foreign Affairs (MoFA) in coordination with the Embassy of the Republic of Korea (RoK) held a conference named “Meet Korea 2020” in Hanoi on June 30 to promote exchanges and cooperation between Vietnamese localities and partners in the RoK.
Sen. Lieut. Gen. Nguyen Chi Vinh, Deputy Minister of National Defence, on July 6 held phone talks with his RoK and Indian counterparts Park Jae-min and Ajay Kumar.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
The U23 competition will run from June 16 to 22, followed by the U17 event from June 23 to 28, while athletes competing in the U23 category will undergo weight and skill checks ahead of the matches starting June 18, while similar checks for U17 athletes will take place before June 23.
Vietnam continues to sit just behind continental powerhouses Japan, the Republic of Korea, Australia, China, and the Democratic People's Republic of Korea (DPRK).
The event served as a vibrant display of solidarity, promoting peace, cooperation, and development through cultural dialogue, and reaffirmed HCM City's role as a dynamic hub for cultural diplomacy and international friendship.
The Indian Film Festival not only honours the artistic value of cinema but also contributes to strengthening the friendship and enhancing cultural exchange between the people of Son La in particular and Vietnam in general and India.
An art exchange programme between Vietnam and Cambodia was held on the evening of June 13 in the Mekong Delta province of Vinh Long as part of the 2025 Cambodia Culture Week in Vietnam.
Digitalisation does not mean commercialisation or oversimplification of culture. It is a way of selecting, adapting, and spreading traditional values through a modern language.
The 11th edition is expected to serve as a vital channel for conveying Vietnam’s development message to the international community, and represent a milestone in the implementation of the Politburo’s Conclusion No. 57 on continuing to improve the quality and efficiency of external information service in the new situation.
In the standard chess event for grandmasters, Vietnamese player Banh Gia Huy claimed the championship title in Group 1, while Vu Nguyen Bao Linh took the top position in the women's category of the blitz chess event at the second Quang Ninh GM/IM/FM Chess Tournament 2025.
SM Entertainment, one of the largest entertainment companies in the Republic of Korea, plans to open its first store in Vietnam, based in the southern hub of Ho Chi Minh City. (Photo: VNA) 
