Safe, attractive destinations open up opportunities for tourism recovery
After a long hiatus caused by the COVID-19 pandemic, Vietnam has piloted welcoming foreign visitors back to several key tourist areas. Safety for tourists, travel businesses and destinations has always received top priority, thus helping boost the tourism industry’s recovery and development.
Hanoi (VNA) – After a long hiatus caused by the COVID-19 pandemic,Vietnam has piloted welcoming foreign visitors back to several key touristareas. Safety for tourists, travel businesses and destinations has alwaysreceived top priority, thus helping boost the tourism industry’s recovery anddevelopment.
Specifically, the Vietnam National Administration of Tourism(VNAT) launched a campaign called "Live fully in Vietnam" inmid-November to popularise the pilot programme, towards the full reopening ofthe country in 2022.
The five destinations chosen for this scheme are the northernprovince of Quang Ninh; Quang Nam province, Da Nang city, and Khanh Hoaprovince's Nha Trang in the central region; and Phu Quoc Island in the MekongDelta province of Kien Giang.
Da Nang welcomes international tourists back (Photo: VNA)
As of December 6, Kien Giang, Quang Nam and Khanh Hoa hadwelcomed 1,179 foreign investors, while Quang Ninh and Da Nang plan to welcomeforeigners back in January 2022.
Fully vaccinated travellers from 72 countries withvaccination certificates recognised by Vietnam, who hold vaccinationcertificates or COVID-19 recovery certificates and have negative RT-PCR test results within 72 hours prior to departure, are now welcomed to thesedestinations. Children under 12 years of age are not required to havecertificates of vaccination.
Meanwhile, in November, the number of domestic holidaymakershit 2.5 million, a threefold increase compared to that of the previous month.
Deputy Minister of Culture, Sports and Tourism Doan Van Vietsaid 2022 is still a challenging year for the tourism industry, so it isnecessary to promote the leverage role in several major tourist centres.
Mu Cang Chai terraced rice field (Photo: VNA)
Accordingly, in the coming time, the sector will continue tofocus on exploiting the domestic tourism market, putting safetourism on the top, and bringing truly impressive and unforgettableexperiences to visitors.
To that end, Viet suggested localities focus on ensuringsafety for tourists; stepping up tourism promotion, diversifying productsto meet new market trends, speeding up the digital transformation process, andsupporting businesses to accelerate the recovery of tourism activities./.
A conference was held in Hanoi on December 17 to connect tourism between Hanoi and other localities under the theme "Establishing safe tourism corridor in Hanoi and localities".
After a series of activities to welcome the first international tourists back to Vietnam under the vaccine passport programme, the central province of Quang Nam has continued exerting efforts to gradually restore tourism - a key economic sector of the locality in the “new normal”.
An exhibition on cultural heritage, scenic landscapes, and traditional handicrafts of Vietnam is in full swing in the northern province of Ninh Binh as part of the National Tourism Year - Ninh Binh 2021.
The central city of Da Nang city is piloting the installation of QR code display boards on street name posts across its Son Tra district to serve the need on searching information of residents and visitors.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
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Da Nang welcomes international tourists back (Photo: VNA) 
Mu Cang Chai terraced rice field (Photo: VNA) 
