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Shoppers rejoice as Online Friday 2019 kicks off

The Vietnam eCommerce and Digital Economy Agency kicked off the Online Friday 2019 and e-commerce and digital technology experience week in Hanoi on December 5.
Shoppers rejoice as Online Friday 2019 kicks off ảnh 1Illustrative image (Source: VNA)
Hanoi (VNA) - The VietnameCommerce and Digital Economy Agency kicked off the Online Friday 2019 ande-commerce and digital technology experience week in Hanoi on December 5.

Speaking at the opening ceremony,Minister of Industry and Trade Tran Tuan Anh said Online Friday was inits sixth year and had seen strong development and response fromVietnamese consumers as well as the business community.

The first national online shoppingday in 2014 saw a modest transaction total of 180 billion VND (7.7 millionUSD), said the minister.

However, the programme has developedwith more than 3,000 participating businesses and 27,000products introduced through online shopping programmes, as well ase-commerce experience weeks.

The turnover of the online shoppingday reached more than 2 trillion VND (nearly 86 million USD) last year with 1.8million orders on the system of e-commerce and social networks.

Dang Hoang Hai, Director of the VietnameCommerce and Digital Economy Agency, said Online Friday this year would offeran enhanced experience with a series of events taking place in the three mostexciting parts of the three big cities, namely the walking street aroundHoan Kiem Lake in Hanoi, Nguyen Hue walking street in HCM City andthe area around the Rong (Dragon) Bridge in Da Nang.

The spaces will offer booths of morethan 65 e-commerce businesses and producers, music programmes and artshows, and games with special prizes from December 5-8.

Online Friday this year bringstogether many e-commerce platforms such as Shopee, Tiki, Sendo, Voso andSanhangre; manufacturers such as Oppo, Habeco; and other distributors.

Some 50,000 items from more than1,000 brands were launched with discounted prices up to 70 percent.

The organisers expect strictquality control and the promotion to drive turnover for this year's OnlineFriday to exceed 2.5 trillion VND (107 million USD).

Companies in the fields of paymentinfrastructure, delivery and product origin verification and price comparisonsystems are also involved.

The event also kicked off theMinistry of Industry and Trade's nationwide programme titled 'EveryFriday' offering goods starting from Friday on the website www.onlinefriday.vn andapplication Online Friday, downloaded from the iOS and Android./.
VNA

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