Survey unveils Vietnamese outbound travel trends for summer
The Outbox Company, a leading market research and data analytics firm specialising in hospitality and tourism across Asia, on May 23 released its report titled "Vietnamese Outbound Travel Trends - Summer 2024".
Vietnamese tourists standing outside the building of the Parliament of Australia. (Photo: VNA)
HCM City (VNA) – The Outbox Company, a leading market research and data analytics firm specialising in hospitality and tourism across Asia, on May 23 released its report titled "Vietnamese Outbound Travel Trends - Summer 2024".
According to the report, the outbound travel sentiment score for the Vietnamese market reached 124.9 points, on par with the average for the Asian one. Within Southeast Asia, Vietnam, surpassing Thailand and Malaysia, trails only behind Singapore and Indonesia. Despite economic challenges, the country’s outbound tourism market continues to demonstrate resilience and positive growth potential.
Survey results indicate that Vietnamese travelers intend to venture abroad within the next 12 months, with 79.7% planning trips for this summer.
Intra-region travel remains a dominant trend, with 64.4% of Vietnamese tourists opting for nearby destinations within Asia for their next journeys. Traditional favourites such as the Republic of Korea, Japan, Thailand, and Singapore continue to be popular choices, while China emerges as a notable newcomer in the top five preferred destinations.
A representative from The Outbox Company noted that Vietnamese tourists show a preference for short getaways, with 71.5% choosing overseas trips lasting less than a week. The peak period for summer outbound tourism is forecast to fall in June and July this year.
💎 Travel is increasingly becoming a significant activity for Vietnamese individuals. Of the respondents, 31% said they are willing to spend more on travel experiences, and 45.6% chose to keep their travel budgets unchanged./.
Many travel alliances have been formed to jointly build new tours and products to Africa, the Middle East, and South Asia, promising to create a new boom in the outbound market in 2023.
The Ministry of Culture, Sports and Tourism has proposed China resume outbound travel tours to Vietnam to improve and recover tourism between the two countries.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
