Texting campaign to raise funds for those less fortunate
A texting campaign will be launched on October 1 to support disadvantaged people, as part of efforts to respond to the International Day for the Eradication of Poverty and the Day for the Poor in Vietnam.
Hanoi (VNA) – A texting campaign will be launched on October 1 to supportdisadvantaged people, as part of efforts to respond to the International Dayfor the Eradication of Poverty and the Day for the Poor in Vietnam.
Organisers of thecampaign, which are the Ministry of Information and Communications, theMinistry of Labour, Invalids and Social Affairs and the Vietnam FatherlandFront, held a meeting on September 25 to coordinate their plans.
Deputy Minister ofInformation and Communications Nguyen Minh Hong said that the campaign, themed“The whole country joins hands for the poor – not leaving anyone behind”,targets people from all walks of life, as well as various organisations andbusinesses.
Willing donors cansend the code VNN to 1409 from October 1 until the end of December 31, 2018 tocontribute 20,000 VND towards helping people living in poverty and difficultcircumstances.
The campaign aims toraise 5 billion VND (215,000 USD) which will be used to ease difficulties for disadvantagedpeople, especially those from ethnic minority groups.
Under the multi-dimensionalpoverty criteria for the 2016-2020 period, Vietnam currently has over 1.64million low-income households, accounting for 6.7 percent of the totalpopulation, and 1.3 million others living close to the poverty line, making up5.43 percent of population.
Sustainable povertyreduction, in line with a multidimensional approach to poverty, not only meanshelping people afford food and clothing, but also improving their access to basicsocial services, meeting their minimum demands on healthcare, education,housing, clean water, sanitation, and information.
In 2016, a similartexting campaign received over 203,000 messages, collecting over 3.04 billionVND (130,720 USD). The money was used to support the development of livelihoodfor locals in six localities across the nation.
Last year, thecampaign raised 4.4 billion VND (189,200 USD), which helped improve the livelihoodsof people in six localities and funded the provision of radios and televisionsfor disadvantaged households from ethnic minority groups. –VNA
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Illustrative image (Source: VNA) 
