Thai government targets 4 trillion THB revenue from "soft power"
Thailand is seeking to promote "soft power" in 11 economic sectors, aiming to generate 4 trillion THB (nearly 114.86 billion USD), Thai Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai has said.
Chairperson of the National Soft Power Strategy Committee Paetongtarn Shinawatra speaks at the event. (Photo: The Nation)
Bangkok (VNA) – Thailand is seeking to promote "soft power" in 11economic sectors, aiming to generate 4 trillion THB (nearly 115 billion USD),Thai Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai has said.
While chairing a seminar on empowering entrepreneurs through the use of "softpower" on December 15, Phumtham said the world economyhas been changing rapidly due to a number of factors, including the disruptioncaused by the COVID-19 pandemic as well as ongoing conflicts between globalpowers.
𒁏 Thailand needs to adjust how it steers its economyaccordingly, he said while noting that intellectual property is important inboosting trade with other countries.
The government has come up with the “One Family, One SoftPower” policy to ensure the country's rich culture gains more globalrecognition.
ꦰ According to Phumtham,the policy is aimed at creating more than 20 million jobs and generating4 trillion THB per year through 11 industries, including tourism, festivals,sports, cuisine, film, music, arts, books, gaming, design and fashion.
Brand innovation and design will be used to promoteimportant products in the global market, he added. Meanwhile, PaetongtarnShinawatra, Pheu Thai Party Leader and Chairperson of the National Soft Power Strategy Committee, said that the government's policy to promotethe country's "soft power" is key to boosting the economy and helping Thais earnmore income./.
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Chairperson of the National Soft Power Strategy Committee Paetongtarn Shinawatra speaks at the event. (Photo: The Nation) 
