Bangkok (VNA) - The Commerce Ministry of Thailand has set a target ofturning the country into the epicentre of the hotel, restaurant and catering(HoReCa) industry in Asia.

Speaking at the opening ceremony of THAIFEX-HOREC ASIA 2024 on February 6, Deputy Prime Minister and Commerce MinisterPhumtham Wechayachai said the trade show will open new business avenues forentrepreneurs in the HoReCa sector to elevate their business to the next levelthrough intelligent technologies, innovations, and local wisdom.

He expressed his belief that following thesuccess of THAIFEX – ANUGA ASIA 2023, the current event will pave the way forThailand to become a hub for the HoReCa industry in Asia.

Phumtham said Thailand faces economicproblems which require stimulus to sustain growth.

He said this trade show is crucial insupporting the needs of the tourism industry,in line with Prime Minister Srettha Thavisin's vision of promoting Thailand asa tourism hub based on its strength in hospitality and service.

Moreover, this event will help the tourism industry meet its full potential,said Phumtham.

He said Thailand is the eighth-most popular tourist destination in the world, thanksto its vibrant culture, mouthwatering food, and breathtaking landscapes. Tourismrevenue reached 2.3 trillion baht (64.6 billion USD) in 2023, representing 70%of the annual expenditure budget.

Held for the first time by the Departmentof International Trade Promotion, the Thai Chamber of Commerce, and Koelnmessefrom March 6-8, the trade show is showcasing over 300 companies from 23countries, including Thailand, covering 27,000 square metres, and featuringnine HoReCa segments: Bakery & Ice Cream, Café & Bar, Cleaning andLaundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.

With the event expected to draw 20,000 buyers and visitors worldwide, it will providean opportunity for business owners and hospitality industry professionals todisplay their innovations, creative designs, and products which enhance internationalmarketing opportunities./.