Thailand encourages coffee farming to meet growing demand in Asia
Palm and rubber farmers in the Thai province of Krabi have been urged to grow coffee instead, as demand for the beverage is rising faster in Asia than in other parts of the world.
Bangkok (VNA) - Palm and rubber farmers in the Thai province of Krabihave been urged to grow coffee instead, as demand for the beverage is risingfaster in Asia than in other parts of the world.
DeputyCommerce Minister of Thailand Sinit Lertkrai said Krabi’s coffee isnow gaining international attention thanks to its certification as aGeographical Indication (GI) product.
He noted the ministry’s GI policy has helped improve farmers'quality of life, adding that he expects Krabi's coffee to gain globalattention, boosting Thailand's soft power along the way.
ThanawatPhukaoluan, adviser to the agriculture minister, held that this had helpedincrease the value of Krabi’s coffee and expand Thailand's coffee market.
Citingdata from trade fair exhibitor Informa Markets, he said the coffee business ispopular among entrepreneurs and investors after being named among outstandingbusinesses this year.
Thevalue of Thai coffee is expected to hit 60 billion THB (1.7 billion USD) soon, which should promptthe government to encourage palm and rubber farmers to grow coffee instead,Thanawat added.
Coffeeconsumption in Asia has risen 1.5% over the past five years, beating Europe’s0.5% rise and the US’s 1.2%.
Thanawat perceived thatAsia will become the global cafe business hub in the future./.
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Illustrative image (Photo: VNA) 
