The Tourism Authority of Thailand (TAT) has launched a new marketing campaign with the hope of luring 200,000 visitors from seven growing markets in Asia.
Bangkok (VNA) – The Tourism Authority of Thailand (TAT) has launched a newmarketing campaign with the hope of luring 200,000 visitors from seven growingmarkets in Asia.
The programme called “Give Me Five” is set toincrease shopping among tourists from Cambodia, Laos, Myanmar and Vietnam(CLMV) along with Indonesia, Malaysia and India.
The TAT expected the promotion will contribute8.5 billion baht (276 million USD) in income to the tourism sector when itfinishes at the end of September.
Thai Airways International and Thai Smiletogether with leading retailers The Mall Group, Central Group and theRatchaprasong Business District Association offer privileges for the programmeincluding five free kilogrammes of baggage and up to a 50 percent shoppingdiscount.
The TAT said short-haul markets where people cantravel easily are its key targets.
Moreover, Asian tourists tend to spend more thanWesterners on souvenirs and products for themselves.
The TAT will continue the campaign next year ifit is a success this year.
It is considering increasing the baggage weightand working with more airlines and retailers for the next campaign.
The TAT also plans to partner with producers of popularproducts among Asian visitors and enlisting the goods in the shopping campaignfor the coming high season.
In 2018, Thailand welcomed a record number oftourists, 38.27 million, an increase of 7.5 percent from the previous year. Ithopes to greet 42 million foreign tourists in 2020.-VNA
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Visitors in Thailand (Photo: VNA) 
