Consumers prioritise Vietnamese goods since product origin is clear and they want to support domestic producers, according to Nielsen (Photo: VNA)
Hanoi (VNA) – A recent study by Nielsenshowed that up to 76 percent of Vietnamese consumers prefer locally madeproducts.
About 17 percent of the respondents said theybuy only domestic goods while 59 percent said they consume mostly localproducts, compared to the respective global averages of 11 percent and 54percent.
Consumers prioritise Vietnamese goods sinceproduct origin is clear and they want to support domestic producers, accordingto the global measurement firm.
The study also found that health is the topconcern of Vietnamese with 69 percent of consumers showing readiness to paymore for high-quality and safe products, much higher than the global average of49 percent.
Nielsen noted there are three main factorsaffecting consumers’ post-COVID-19 shopping habits, namely quality and effectiveness,products with local origin, and technology, which promote the development ofconsumption trends such as the preference for domestic and high-qualitygoods./.
The 11th edition of a campaign on green consumption will take place from June 6 to 30, an event held by the Sai Gon Giai phong (Liberated Saigon) newspaper and Saigon Co.op group on June 3 heard.
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PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
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The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
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Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Consumers prioritise Vietnamese goods since product origin is clear and they want to support domestic producers, according to Nielsen (Photo: VNA) 
