Tourism activities in all destinations across the country have become vibrant as summer comes, prompting localities to gear up various events for the peak season.
Children go kayaking on Ta Lai lake in Dong Nai province. (Photo: VNA)
Hanoi (VNA) – Tourism activities in all destinations across the country have become vibrant as summer comes, prompting localities to gear up various events for the peak season.
Ho Chi Minh City held the second Vietnamese 'Banh mi' Festival in mid-May and is about to organise the second River Festival from May 31 to June 9.
The south-central province of Khanh Hoa plans to hold the Nha Trang Sea Festival while Binh Dinh, another province in the south-central region, will host a series of summer tourism activities.
The Hue Festival Week in central Thua Thien - Hue province is to take place in June. Meanwhile, the Festival for Peace, slated for the same month, is expected to draw visitors from far and wide to the central province of Quang Tri.
Many new tourism products have also been introduced, including night tours at the Cuc Phuong National Park in the northern province of Ninh Binh.
Visitors exploring Hoa Binh Lake in Hoa Binh province (Photo: VNA)
The Vietnam National Authority of Tourism (VNAT) is stepping up tourism promotion domestically and internationally on its websites and social networks, highlighting outstanding destinations such as Can Tho - a city of canals in the Mekong Delta, Trang An Scenic Landscape Complex in Ninh Binh province, Hoi An ancient city in central Quang Nam province, terraced rice fields in the northwestern region, and poetic Da Lat city in the Central Highlands province of Lam Dong to offer local and international travellers fresher, friendlier, and more attractive glances at the country.
The authority reported that in the first five months of this year, Vietnam has welcomed nearly 7.6 million international arrivals, a rise of 64.9% year on year and 3.9% from the pre-COVID-19 period. At the same time, the tourism sector has served 52.5 million domestic travellers. Tourism earnings are estimated at 352.2 trillion VND (13.83 billion USD).
The Republic of Korea remained the largest market for Vietnamese tourism during the period with 1.9 million visitors, accounting for 25.7% of the total foreign arrivals, followed by China, 21.2%.
𒐪 Strong growth has been seen in the number of tourists from Asia (73%) and Europe (57.1%) thanks to the favourable visa policy applied since August 15 last year, the VNAT said./.
Nha Trang, the capital city of the central coastal province of Khanh Hoa, is leveraging its strengths in marine and island tourism toward sustainable development.
Vietnam served nearly 7.6 million international holiday-makers in the first five months of this year, up 64.9% year-on-year and 3.9% compared to the same period in 2019 before the COVID-19 pandemic broke out, the General Statistics Office (GSO) reported on May 29.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
