Tourism firms bolster digital transformation for long-term development
Tourism firms are speeding up digital transformation to better adapt to the circumstances in the pandemic through switching to new models and methods of business administration and operation, while creating novel and unique products.
Foreign tourists visit Trang An tourism complex in northern Ninh Binh province (Photo: VNA)
Hanoi (VNA) –Tourism firms are speeding up digital transformation to better adapt to thecircumstances in the pandemic through switching to new models and methods ofbusiness administration and operation, while creating novel and unique products.
Digital transformationis deemed an evitable trend which helps the firms surmount the adverse impactof COVID-19, as well as a key to sustainable development.
The pandemic has dealta major blow to this economic sector with over 95 percent of companies severelyaffected.
CEO of TravelogyVietnam Vu Van Tuyen said that IT applications help businesses to optimisepersonnel and system management, so as to improve efficiency and competitiveedge.
In addition,technology also creates connection between firms, fostering transparency andsustainable development, he added.
To meet demand oftourists, travel companies have devised virtual or interactive tours embellishedwith images, videos, sound effects and music.
When it comes toapplying digital transformation, firms are advised to take consumer psychology intoaccount in an attempt to build a suitable roadmap.
The acceleration ofdigital application is vital to supervise tourism activities and supportCOVID-19 prevention and control measures, as well as ensure long-term businessof the sector, Ha Van Sieu, Deputy Director General of the Vietnam National Administrationof Tourism (VNAT), has said.
To support stakeholders,the VNAT has rolled out a project on a smart tourism operation centre that willconnect with customers and coordinate with telecommunication units.
Localities are askedto guide firms in signing up for a COVID-19 safety self-assessment system andan app on safe tourism, which have seen the registration of all 64 provincesand cities in the country./.
My Khe beach in Vietnam’s central city of Da Nang has been named among top 25 most beautiful beaches in Asia, as voted on by readers of the renowned travel website TripAdvisor. It has been also voted by many international organisations and press as world's top beautiful beaches.
Quang Ninh province, a major tourism and economic hub in northern Vietnam, has allowed certain services and local tourism to resume operation since 12pm June 8 after no new cases of COVID-19 community transmission were recorded here for one month to June 7.
The tourism sector of the southernmost province of Ca Mau is taking measures to adapt to the “new normal” situation amid complicated development of the COVID-19 pandemic, despite the fact that it had remained free of COVID-19 so far.
The Ministry of Culture, Sports and Tourism recognised the making of fish sauce on Phu Quoc island city in the Mekong Delta province of Kien Giang as a national intangible cultural heritage in late May, creating a driving force for local residents to maintain and uphold the essence of the traditional craft.
The Vietnam International Travel Mart (VITM) 2021 will take place in Hanoi from July 29 to August 1, announced the Vietnam Tourism Association (VTA) on June 11.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Foreign tourists visit Trang An tourism complex in northern Ninh Binh province (Photo: VNA) 
