The first batch of wax coconuts from the Mekong Delta province of Tra Vinh worth 70,000 AUD (52,620 USD) exported to Australia has sold out after a short time of marketing, according to the Vietnam Trade Office in Australia.
Sydney (VNA) - The first batch of wax coconuts from theMekong Delta province of Tra Vinh worth 70,000 AUD (52,620 USD) exported toAustralia has sold out after a short time of marketing, accordingto the Vietnam Trade Office in Australia.
This is the first timefresh wax coconuts have been exported by air to the country, it noted,adding that this shipment is the result of the work of Hoa Uu Dam Trading andService Co., Ltd, and the trade office in a programme todevelop trademarks and improve the value of Vietnamese agricultural products inAustralia.
Previously, only a small amount of Tra Vinh waxy coconuts, mainly frozen ones, were exported to Australia, the trade office said.
Tra Vinh fresh waxed coconut is sold at a price tag of 30 to 35 AUD(about 22-26 USD) per coconut.
The trade office has conductedadvertising campaigns on social networks, and also published publications tointroduce this product and other Vietnamese fruits, with the aim of furtherpromote the export of Tra Vinh waxed coconut in Australia.
Like durian, wax coconut met difficulties to make inroads into Australia before.The trade office is coordinating with Vietnamese enterprises to buildVietnamese fresh coconut brands in the market.
Red Dragon Co., Ltd hascooperated with the Australian importer 4waysfresh to export fresh coconuts from Vietnam to South Australia and Western Australia states in thecoming time.
Meanwhile, the Mekong Import and Export Fresh Fruit Co.,Ltd is also urgently negotiating to ship two containersof Ben Tre fresh coconuts to Melbourne and Sydney, the office said./.
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Illustrative image (Photo: VNA) 
