While a number of Vietnamese television channels are willing to pay ahigh fees for the broadcast rights of several international footballleagues, few pay attention to the V-League. Insight by thenews-in-English website dtinews.vn in an article published on February21.
Last year, K+ Channel paid 35 million USD for the rights tobroadcast the English Premiere League for three seasons, from 2013 to2016. Even though other paid subscription channels said they wouldboycott K+ and the Premiere League because of the high price, carriersstill eventually bought the packages. As a result, fans had to pay ahigh price to watch the match.
The broadcast rights for World Cup2014 in Vietnam, distributed by the MP&Silva Group, is going for 10million USD. Because this price is three times higher than the pricesfor World Cup 2010, VTV said they would not broadcast the event.However, many other channels are willing to pay. It remains unclearwhether domestic broadcasters will be able to recoup their investmentwith advertisements, since they would need to earn over 3 billion VNDfor each match.
On the other hand, the broadcast rights for theV-League, the top professional football league in Vietnam, are sold forunder 10 billion VND (477,000 USD). Some football clubs have said theydo not care about copyright issues because the money paid them isnominal. "It is even lower than a player's monthly wage," said a clubrepresentative.
When the Vietnamese Super Cup was held, the organisers went so far as to waive media right fees.
VuQuang Huy, deputy head of VTC Digital Television, said: "Bothbroadcasters and fans prefer foreign football leagues over domesticleagues. We need more investment into the domestic football scene toattract audiences. The V-League also needs some improvement to moreaggressively promote their brand."
As usual, the VietnamProfessional Football JSC (VPF) plans to exchange broadcast rights foradvertising slots. The revenue they gain by selling those slots tosponsors can be used for organising expenses, prizes and supportingindividual clubs.
However, in this competitive environment, mostchannels are looking to limit the number of live matches, which couldmean that VPF's revenue may fall under 10 billion VND. This would meanfootball clubs may not receive any funds for travelling between matches.-VNA
Last year, K+ Channel paid 35 million USD for the rights tobroadcast the English Premiere League for three seasons, from 2013 to2016. Even though other paid subscription channels said they wouldboycott K+ and the Premiere League because of the high price, carriersstill eventually bought the packages. As a result, fans had to pay ahigh price to watch the match.
The broadcast rights for World Cup2014 in Vietnam, distributed by the MP&Silva Group, is going for 10million USD. Because this price is three times higher than the pricesfor World Cup 2010, VTV said they would not broadcast the event.However, many other channels are willing to pay. It remains unclearwhether domestic broadcasters will be able to recoup their investmentwith advertisements, since they would need to earn over 3 billion VNDfor each match.
On the other hand, the broadcast rights for theV-League, the top professional football league in Vietnam, are sold forunder 10 billion VND (477,000 USD). Some football clubs have said theydo not care about copyright issues because the money paid them isnominal. "It is even lower than a player's monthly wage," said a clubrepresentative.
When the Vietnamese Super Cup was held, the organisers went so far as to waive media right fees.
VuQuang Huy, deputy head of VTC Digital Television, said: "Bothbroadcasters and fans prefer foreign football leagues over domesticleagues. We need more investment into the domestic football scene toattract audiences. The V-League also needs some improvement to moreaggressively promote their brand."
As usual, the VietnamProfessional Football JSC (VPF) plans to exchange broadcast rights foradvertising slots. The revenue they gain by selling those slots tosponsors can be used for organising expenses, prizes and supportingindividual clubs.
However, in this competitive environment, mostchannels are looking to limit the number of live matches, which couldmean that VPF's revenue may fall under 10 billion VND. This would meanfootball clubs may not receive any funds for travelling between matches.-VNA
