Vietnam a favourite destination for tourists from RoK, Japan, Taiwan: report
Asian destinations, including Vietnam, are always on the list of favourites of the Republic of Korea (RoK), Japanese and Taiwanese tourists, according to a report conducted by travel market researcher The Outbox Company.
Visitors from the Republic of Korea arrive at Cam Ranh International Airport in the central coastal province of Khanh Hoa on January 1, 2023 (Photo:VNA)
HCM City (VNS/VNA) — Asian destinations, including Vietnam,are always on the list of favourites of the Republic of Korea (RoK), Japaneseand Taiwanese tourists, according to a report conducted by travel marketresearcher The Outbox Company.
RoK, Japan and Taiwan (China) were three of the markets with a large andcontinuously increasing number of visitors to Vietnam in the period 2015-2019,the report showed.
They are among the top countries and territories with the most outboundtourists in the world. RoK has the largest number of outbound travelers,followed by Japan and Taiwan. In 2019, more than 28.7 million Koreans traveled abroad, of which4.3 million chose to visit Vietnam.
In 2019, before the pandemic, Vietnam ranked second in the top destinations forRoK tourists, just behind Japan due to an expansion of flight routes,close distance and low cost.
Another similarity of the three markets is the high spending of outboundtourists. Spending levels in all three markets increased evenly, averagingabout 7% per year.
More than 40% of outbound travelers from the three markets choose standardhotels (2-3 stars). They search for information at travel websites/blogs orsearch online.
Safety is the top factor affecting their decision to go abroad.
While RoK tourists are concerned about accommodation, the Japanese want theirexperiences to be worth their money, and Taiwanese tourists especially care abouttransport.
Compared to Japan and the RoK, the travel sentiment of Taiwanese touristsremains low. The long pandemic and strict restrictions have partly affectedtheir psychology.
The survey shows that although 36.4% of Taiwanese tourists are willing to paymore for travel, 40.7% plan to cut travel spending to save for health care.
Simultaneously, more than 40% of RoK and Japanese tourists are willing to raisetheir budgets for overseas trips in the coming time.
But tourists from these three markets have a relatively low level ofawareness about Vietnamese destinations./.
Ca Mau province forms the southernmost part of Vietnam and is located in the Mekong Delta. Its eastern side borders the East Sea while the western and southern sides face the Gulf of Thailand, and the north is adjacent to Bac Lieu and Kien Giang provinces.
Mua Cave in the northern province of Ninh Binh has been popular to domestic and foreign visitors thanks to the picturesque scenery of the surrounding area seen from its top.
Sitting on the top of Tay Con Linh mountain in Vi Xuyen district, Xa Phin is one of the most beautiful villages in the northern border province of Ha Giang and have attracted more and more visitors.
Boasting a network of canals, immense rice fields and fruit orchards, the Mekong Delta has become a favourite destination for foreign visitors who wish to explore the life on the water and the original culture of the southwestern region.
Malaysia’s media has named Da Nang an ideal year-round destination for Malaysian tourists for its many attractions such as endless beautiful beaches, temples, and a lively night market.
With wild landscapes, clear and turquoise water at beaches and abundant cultural sites, the central province of Binh Dinh has become a rising star on central Vietnam’s tourism map, said Vice Chairman of the provincial People’s Committee Lam Hai Giang.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Visitors from the Republic of Korea arrive at Cam Ranh International Airport in the central coastal province of Khanh Hoa on January 1, 2023 (Photo:VNA) 
