Vietnam a potential market for shoppertainment: report
Vietnam is one of the most potential markets in the Asia-Pacific region for shoppertainment - a trend that combines online shopping with entertainment, according to a report named “Shoppertainment: APAC’s Trillion-Dollar Opportunity” by the US-based Boston Consulting Group (BCG) and TikTok.
Hanoi (VNA) – Vietnam is one of the most potentialmarkets in the Asia-Pacific region for shoppertainment - a trend that combinesonline shopping with entertainment, according to a report named “Shoppertainment:APAC’s Trillion-Dollar Opportunity” by the US-based Boston Consulting Group(BCG) and TikTok.
The report shows that the shoppertainment opportunity in theregion is projected to expand to a market value of over 1 trillion USD by 2025,doubling from the 500 billion USD value last year.
Indonesia, Japan, and the Republic of Korea will contribute67% of gross market value (GMV) in shoppertainment by 2025, reflecting theirlarge and established e-commerce bases.
Meanwhile, Indonesia, Vietnam, and Thailandadd to the mix of some of the region’s most exciting growth markets, and, alongsideAustralia, will contribute to a remarkable 63% compound annual growth rate (CAGR)over the next three years, quadrupling the market value from 24 billion USD to 100billion USD.
Tik Tok Shop (Photo: Screenshot)
The fact shows that since the shoppertainment platformTikTok Shop appeared in Vietnam about a year ago, this trend of shopping hasbeen on the rise in the country.
Accordingly, in the past six months, the total value ofTikTok Shop's goods increased 11 times, of which the number of orders reporteda six-fold rise.
TikTok Shop has also organised over 10 training courses ondigital transformation in Vietnamese localities, and plans to continue holdingmore this year, and relaunch the hashtag #DacSanVietNam (Vietnamesespecialties) on the platform to promote trade connectivity./.
The fast-growing e-commerce sector is making big money but its tax payments are not commensurate with its revenues, exposing the need for a better tax policy to prevent losses, according to insiders.
Vietnam's digital economy is growing at the fastest pace in Southeast Asia with gross merchandise value (GMV) expected to increase by 28%, from 18 billion USD in 2021 to 23 billion USD. There has been 26% growth of e-commerce over the same period in 2021, according to the "e-Conomy SEA 2022" report.
Most of the respondents in a nationwide survey have declared they will pay a premium for high-quality Vietnamese products that meet specific standards, and are originally traceable, good for health, and environmentally friendly.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
Illustrative image (Source: baodautu.vn) 
Tik Tok Shop (Photo: Screenshot) 
