Vietnam Airlines, Thua Thien-Hue to boost tourism cooperation
The central province of Thua Thien-Hue and national flag carrier Vietnam Airlines have agreed on a comprehensive cooperation deal for 2022-26 to promote destinations, tourism, and local investment.
Vietnam Airlines and the Hue People's Committee agree on tourism and investment promotion co-operation in 2022-26 (Photo: VNA)
Thua Thien-Hue (VNA) - The central province of Thua Thien-Hue and nationalflag carrier Vietnam Airlines have agreed on a comprehensive cooperation dealfor 2022-26 to promote destinations, tourism, and local investment.
The two sides will foster a series of programmes, including communications andpromotions in tourism, investment, trade, air service in the post-COVID-19recovery plan in 2022 and the following years.
The province and Vietnam Airlines will jointly host international and regionaleducation, culture, tourism, and promotion programmes abroad.
Vietnam Airlines will help boost the destinations, trade and investment andcultural programmes of Thua Thien- Hue through its air service worldwide,calling for investment in the tourism hub.
Following the cooperation, the national airlines officially became the carrierof the Hue Festival 2022.
Thua Thien-Hue has resumed organisation of the 11th biennial cultural event HueFestival after a one-year delay by the COVID-19.
Different traditional and contemporary cultural performances, carnival, cuisinefestivals will be held in Hue.
Thua Thien-Hue won three ASEANtourism awards in categories of MICE destination, green hotel and resort andsustainable tourism service of 2021 at the ASEAN Tourism Forum in Cambodia.
Hue has been offering its unique tourism service – One Destination-Five UNESCOrecognised world heritage – to attract visitors to the province in 2022.
Hue was the imperial capital in Vietnam for over 100 years and has been aunique destination in central Vietnam with its five UNESCO heritage offerings:the ancient citadel relic complex, Hue royal court music, Nguyen Dynasty’swooden blocks, Nguyen Dynasty’s royal administrative documents, and literatureon Hue royal architecture./.
National flag carrier Vietnam Airlines on January 1 coordinated with authorities of Ho Chi Minh City, Da Nang city and Thua Thien - Hue province to hold ceremonies to welcome the first tourists to the localities.
A virtual space introducing tourist destinations of the central province of Thua Thien-Hue was launched on January 20, aiming to optimise digital transformation to boost the industry's recovery and encourage traveling activities amid new normal situation.
The central province of Thua Thien-Hue welcomed nearly 47,000 tourists nationwide during the Lunar New Year (Tet) holiday from January 29 – February 3, including 330 foreigners who are experts and relatives of diplomats in Vietnam.
As one of Vietnam’s major tourism centres, Thua Thien-Hue province is readying itself in terms of infrastructure, tourism products, and tour guides to welcome international visitors when Vietnam fully reopens its tourism activities from mid-March.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Vietnam Airlines and the Hue People's Committee agree on tourism and investment promotion co-operation in 2022-26 (Photo: VNA) 
