Vietnam among top five favourite places of Japanese tourists
Vietnam is one of the five most favourite places of Japanese tourists this summer, according to a survey announced by the Japan Association of Travel Agents (JATA) in early July.
Many foreign tourists are attracted to Tam Coc - Bich Dong in the northern province of Ninh Binh in the lotus season (Photo: VNA)
Hanoi (VNA) – Vietnam is one of the fivemost favourite places of Japanese tourists this summer, according to a surveyannounced by the Japan Association of Travel Agents (JATA) in early July.
The association said 312 travel companiesparticipated in the vote for the top 10 favourite places of Japanese people andthe result showed that Asia dominated the list with eight destinations.
Particularly, the Southeast Asian region hadthree countries, namely Vietnam, Thailand, and Singapore, to enter the topfive.
Hawaii surpassed Taiwan to become the mostfavourite summer destinations of Japanese holidaymakers.
Thailand remained the third place whileSingapore and Vietnam leaped one place compared to 2018 to rank fourth andfifth, respectively💙.
The otherplaces in the top 10 include Hong Kong, the Republic of Korea, Guam island,Italy, China and the Philippines.-VNA
Vietnam and Japan hold huge potential to further promote tourism cooperation, Director of the market department at the Vietnam National Administration of Tourism Dinh Ngoc Duc has said.
A delegation of 11 Japanese travel agencies made a familiarisation (FAM) trip to the city of Hue, in the central province of Thua Thien-Hue, on September 23-25 to experience the local tourist attractions and culture.
Japan is a key market of the Vietnamese tourism sector, Deputy Ambassador of Vietnam to Japan Lam Thanh Phuong said on May 14, predicting that the exchange of tourists between the two countries would reach 1.5 million arrivals by 2020.
A meeting of representatives from Hanoi’s Department of Tourism and Japanese travel companies was held in Hanoi on June 19 to seek ways to promote tourism cooperation between the capital city and the Asian nation.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Many foreign tourists are attracted to Tam Coc - Bich Dong in the northern province of Ninh Binh in the lotus season (Photo: VNA) 
