An art performance at Vietnam International Travel Mart 2022 (Photo: VNA)
Hanoi (VNA) – The Vietnam International Travel Mart (VITM) 2022opened in Hanoi on March 31 with the theme of “New Normal – New Opportunities”.
The four-day event attracts the participation of 500businesses from 52 provinces and cities nationwide and Japan, the Republic ofKorea, Thailand, Malaysia, Taiwan (China), and Turkey.
Deputy Minister of Culture, Sports and Tourism Doan Van Vietsaid that the fair takes place in a special context as the industry has experienceda two-year hiatus caused by the COVID-19 pandemic and is recovering after the country's full reopening of tourism activities from March 15.
Along with activities within the framework of the VisitVietnam Year 2022 themed “Quang Nam – A Green Destination”, the VITM is described as significant to re-start tourism trading, connectivity and developmentnationwide.
Viet stressed the need to invest in upgrading infrastructureand developing new products, destinations and air routes; improve the qualityof human resources; and restructure the post-pandemic market.
He also asked localities and businesses to intensify connectivityand actively participate in the global value chain, and seek cooperationopportunities during the framework of the VITM.
This year’s fair is expected to draw over 2,000 businessesand 40,000 visitors. Tourism and aviation enterprises will offer more than10,000 promotion tours, 100,000 cheap tickets and 1,000 gifts.
A wide range of activities will be held within the frameworkof the fair, including a national forum themed “Recover Vietnam Tourism – Neworientation, New activities”./.
With the country officially re-opening tourism both domestic and international on March 15, green tourism has been made the theme of the Visit Vietnam Year 2022, to be hosted by the central coastal province of Quang Nam.
The central coastal city of Da Nang resumed inbound and outbound international commercial flights on March 27 after two years of interruption due to COVID-19.
The number of international arrivals to Vietnam in March increased by 41.4 percent over the previous month and 2.2 times against the same period last year as Vietnam has fully reopened and many international flights have been restored, according to General Statistics Office (GSO).
According to the World Tourism Organisation, short-distance travel, community-based tourism, and green tourism are trends that can be adapted to ongoing pandemic conditions and even the post-pandemic period. Let’s learn about this trend in Mai Chau in Vietnam’s northwest.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
An art performance at Vietnam International Travel Mart 2022 (Photo: VNA) 
