About 10 Vietnamese firms offering aviation, tourism and lodging services participated in the 2023 World Travel Market London (WTM London) which took place from November 6-8.
A Vietnamese booth at 2023 World Travel Market London. (Photo: VNA)
London (VNA) – About 10 Vietnamese firmsoffering aviation, tourism and lodging services participated in the 2023 WorldTravel Market London (WTM London) which took place from November 6-8.
As many as 40 countries, 221 exhibitors and 9,000 trade visitors tookpart in the first ever WTM at London Olympia in 1980. WTM London nowfacilitates 2.8 billion GBP (3.4 billion USD) in industry deals and has around5,000 exhibitors from 182 countries and regions and more than 51,000participants, according to its website.
Vietnamese businesses have partaken in the event formore than 10 consecutive years, except for 2020 and 2021 when it was suspendeddue to the COVID-19 pandemic, displaying diverse tourism products and services.
Huyen Nguyen, Managing Director at Hanoi-based Go-Indochine,said WTM London offers a good opportunity to participating firms to maintainand promote relations with their traditional partners and seek new ones, andstay updated on the global tourism business trend.
She held that there should be a coordinating unit toeffectively promote Vietnam’s tourism at such big events as WTM London.
Vietnam was honoured in 45 categories of the 2023World Travel Awards, one of the leading tourism awards in Asia, which is dubbedas the “Oscars of Tourism”. The country was named Asia’s Leading Destinationfor the fifth time and Asia’s Leading Nature Destination for the second time ina row.
Its total revenue from tourism is estimated at582.6 trillion VND (23.7 billion USD) in the first 10 months of this year,according to the Vietnam National Authority of Tourism.
In the period, the country welcomed 10 millionforeign tourists, exceeding the target of 8 million for the whole year, andserved 98.7 million domestic holiday-makers. In October alone, the tourismsector served 1.11 million foreign visitors and 5.2 million domestic tourists./.
Ho Chi Minh City welcomed more than 30 million domestic and foreign visitors during January – October, according to the municipal Department of Tourism.
Sports tourism is a new development trend in the tourism sector that brings great benefits to localities, including the northern province of Ninh Binh. Boasting diverse terrain, magnificent landscapes, unique historical and cultural values, Ninh Binh has great potential to develop this type of tourism.
The Hanoi Tourism Gift Festival taking place recently is believed to promote the capital city’s image as an attractive and safe tourist destination, and support artisans and craft village in making their products better meet the demand of both domestic and international tourists.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A Vietnamese booth at 2023 World Travel Market London. (Photo: VNA) 
