Vietnam promotes tourism at World Travel Market London
Vietnam’s tourism has been promoted at the global travel and tourism event – World Travel Market (WTM), which is taking place in London from November 7-9.
Hanoi (VNA) – Vietnam’s tourism has beenpromoted at the global travel and tourism event – World Travel Market (WTM), whichis taking place in London from November 7-9.
The Vietnamese pavilion covers 250 sq.m, with theparticipation of localities and 23 leading travel firms and groups that arespreading the message “Live fully in Vietnam.”
Previously, Vietnam had joined the exhibition formore than 10 consecutive years, except for 2020 and 2021 when the COVID-19 wasravaging, and gained successes in promoting its land, people of culture in theUK and Europe in general.
The event has offered an opportunity for Vietnamesetravel firms to explore the market and expand their business.
Within the framework of the exhibition, the Vietnamesedelegation holds a press conference on Vietnam’s tourism and meetings withinternational partners and businesses.
WTM London has grown beyond belief in the past fourdecades. Up to 40 countries, 221 exhibitors and 9,000 trade visitors took partin the first ever WTM at London Olympia in 1980. Two moves (Earls Court in 1992and ExCeL in 2002) and 40 years later, now WTM London facilitates 2.8 billion EUR (3.22 billion USD) in industry deals and has around 5,000 exhibitors from 182countries and regions and more than 51,000 participants.
Vietnam welcomed over 2.35 million internationalvisitors in the first 10 months of this year, 18.8 times higher than the figurein the same period last year, but still down 83.7% compared with thepre-pandemic level in 2019.
The General Statistics Office (GSO) unveiled thatthe number of foreign visitors in October increased 12.1% from the previousmonth.
Of the 2.35 million visitors, up to 88.8% travelledby air, 24.9 times higher than the number recorded in the same period lastyear, the office said.
The tourism sector is working hard to lure moreforeign holidaymakers during the peak period until April 2023./
Vietnam greeted more than 5.96 million international tourists in the first four months of 2019, a year-on-year rise of 7.6 percent, according to the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism.
Ho Chi Minh City is joining relevant agencies of Vietnam in a tourism promotion programme at the World Travel Market London (WTM London) 2019 in the UK.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Illustrative image (Source: VNA) 
