Vietnam to join world’s leading tourism fair in Berlin
Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
The number of international tourists arriving in Vietnam in February increased 7.1% from the previous month to 933,000 visitors.(Photo:hanoimoi.com.vn)
Hanoi (VNA) – Vietnam will attend the ITB 2023 (InternationaleTourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter Cityin Germany, according to the VietnamNational Administration of Tourism (VNAT) under the Ministry of Culture,Sports and Tourism.
In addition to showcasing tourism products in a 450 sq.m booth at the fair, the Vietnamese delegation will host several events to promote the country’stourism, including working sessions with international partners.
The delegation willorg✅anis🉐e a press conference to popularise destinations as well as new products andservices.
According to VNAT, Vietnam’sparticipation in the fair aims to create opportunities for businesses to meetand reconnect with partners and attract German and European tourists toVietnam. It is also a chance for the tourism industry to step up promotionactivities, build an image of a safe and friendly country as well as introduce new tourism-relatedpolicies.
Vietnam's pavilion attracts a lot of visitors at IBT 2019. (Photo: VNA)
Taking place annually inMarch, the fair is expected to attract more than 10,000 exhibitors and180,000 visitors. Data fromthe General Statistics Office showed that the number of international tourists arrivingin Vietnam in February increased 7.1% from the previous month to 933,000visitors. In thefirst two months of this year, Vietnam welcomed 1.8 million foreign arrivals, 36.6 times higher than the same period last year but around 60% of pre-pandemic levels. Revenuefrom tourism activities in the period was estimated at 4.7 trillion VND (197million USD), 2.2 times higher than the same period last year./.
A key for Vietnam to attract more foreign tourists at this time is to change its visa policy, said Chris Farewell, a member of the Tourism Advisory Board (TAB).
After more than two years of hiatus due to the COVID-19 pandemic, all tourism activities in Vietnam have returned to normal and experienced a remarkable recovery since the country's full reopening on March 15 last year, Ha Van Sieu, deputy head of the Vietnam National Administration of Tourism (VNAT), said on February 3.
To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.
Vietnam is leaving strong impression on visitors at the Sakia Exhibition for Cultural Services, which opened in the Egyptian capital city of Cairo on February 22.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The number of international tourists arriving in Vietnam in February increased 7.1% from the previous month to 933,000 visitors.(Photo:hanoimoi.com.vn) 
Vietnam's pavilion attracts a lot of visitors at IBT 2019. (Photo: VNA) 
