The Vietnamese Products Week 2023 was opened on June 23 in Japan’s Saitama Prefecture and all supermarkets and retail stores of the Aeon network in the country.
Vietnamese products are sold at Aeon Lake Town Mori Trade Center in Japan’s Saitama Prefecture. (Photo: VNA)
Tokyo (VNA)𒈔 – The Vietnamese Products Week 2023 wasopened on June 23 in Japan’sSaitama Prefecture and all supermarkets and retail stores of the Aeon networkin the country.
The annual activity, held by the Ministry of Industry andTrade, People’s Committees of Hanoi and Ho Chi Minh City in cooperation withthe Aeon Corporation and scheduled to run through June 26, is part of the project “Promoting Vietnamese enterprises’direct participation in foreign distribution networks by 2030”, aiming to raiseVietnam’s exports to Aeon trade centres to 1 billion USD in 2025. Speaking at the event, Deputy Minister of Industry and TradeDo Thang Hai said that over the recent years, Vietnam has been transforming stronglyto become a major global production centre with diversified products of competitive prices and increasingly high quality. With the support of major retail groups in the world such asAeon, Vietnamese businesses have more opportunities in expanding markets andexporting directly to foreign distribution systems. Nguyen Huu Dai, CEO of Eco Straws Export Joint StockCompany, said that the Vietnamese Products Week in Japan helps Vietnamesebusinesses connect with Japanese partners and consumers. It thus creates more jobs and adds value to Vietnameseagricultural products. Vietnam's key exports such as agricultural products,processed foods, seafood, textiles, footwear, household appliances, and healthcare products are highlighted at Aeon trade centres during the week.Particularly, Vietnam's fresh seafood and tropical fruits such as lychee,longan, banana, dragon fruit, and fresh coconut are promoted to attract Japanesecustomers. In addition, AEON Group also organises activities to promotethe image, cultural identity, and tourism of Vietnam such as the performance ofVietnamese traditional dance, musical instruments, food performances, andVovinam (Vietnamese traditional martial arts)./.
There is ample room for Vietnam to boost export and direct distribution of goods in foreign retail systems, heard a conference recently held by the Vietnamese Ministry of Industry and Trade (MoIT).
Vietnamese firms are working to bring more products to the Japan to not only increase their presence at the over 125-million-strong market but also use their foothold there as a launch pad to reach other choosy markets in the world.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
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This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Vietnamese products are sold at Aeon Lake Town Mori Trade Center in Japan’s Saitama Prefecture. (Photo: VNA) 
