Vietnam’s Consumer Confidence Index (CCI) was 91 points in the second quarter of this year, six point higher than the same period last year, according to a Vietnam Taylor Nelson Sofres Company survey.
Consumers shop at a Co.opmart supermarket (Photo: VNA)
Hanoi (VNA) – Vietnam’s Consumer Confidence Index (CCI) was 91 points in the second quarter of this year, six point higher than the same👍 period last year, acco🧔rding to a Vietnam Taylor Nelson Sofres Company survey.
In the first quarter, the index was 51 points.
The index was based on Vietnamese nationals’ expectations of the value of the domestic currency, employment, economy and personal living standards.
The company revealed that households who earn more than 13 million VND (600 USD) monthly account for 57 percent of the population while 30 percent earn from 6.5 million VND (292 USD) to 13.5 million VND (607 USD) monthly.
The ratio has improved remarkably over the last decade when only five percent of households earned more than 13 million VND and 17 percent earned between 6.5 million VND and 13.5 million VND.-VNA
The positive outcome of the six-year campaign “Vietnamese prioritise Vietnamese goods” has motivated businesses to update technologies and diversify products to increase consumer confidence.
Vietnam is the second-most optimistic country in consumer confidence in the Asia-Pacific, following Myanmar, as per the MasterCard Index of Consumer Confidence.
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This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
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Consumers shop at a Co.opmart supermarket (Photo: VNA)
