Vietnam’s international tourism to bounce back in late 2024
By the end of 2024, international tourism in Vietnam can recover and reach 80% of the pre-pandemic level in an optimistic scenario, heard a workshop on Vietnam tourism 2023 in Ho Chi Minh City on September 21.
Hoi An - an attractive destination to foreign tourists (Photo: VNA)
HCM City (VNA) - By the end of 2024, international tourism inVietnam can recover and reach 80% of the pre-pandemic level in an optimisticscenario, heard a workshop on Vietnam tourism 2023 in Ho Chi Minh City onSeptember 21.
The event, themed “Lessons Learned from Target and Recovery”,was jointly by The Outbox Company - a market intelligence company based inVietnam, specialising in travel, hospitality, destination and tourism, and the SaigontouristGroup.
Nguyen Anh Thu, Chief Research Officer of The Outbox Company,said that the world tourism reached 80% of the pre-COVID-19 level in the firstquarter of 2023 thanks to positive results in Europe and the Middle East.
In Vietnam, the tourism industry has tapped the domesticmarket as "leverage" to stimulate demand, as the internationaltourist market has recovered quite slowly.
Thu suggested the sector have changes in tourism recoveryand development strategies in the coming time.
Nguyen Dong Hoa, Saigontourist Deputy General Director, saidthat in 2023, most countries and territories have opened their doors fortourism, and market information is updated continuously, contributing tocreating a foundation for businesses to build business strategies for the 2023-2024 period./.
Hanoi welcomed about 640,000 tourists, including 41,000 foreigners, during the four-day National Day holiday, up 51% compared to the same period last year, according to the municipal Tourism Department.
Tourism destinations across the country served around 2.5 million tourists during the National Day holidays from September 1-4, the Vietnam National Authority of Tourism (VNAT) has reported.
Quang Ninh welcomed 12.06 million tourist arrivals in the first eight months of 2023, rising 1.47-fold from a year earlier, said the People’s Committee of the northern province.
The Mekong Delta province of Kien Giang attracted 6.83 million visitors in the first eight months of this year, accounting for 82.3% of the total the province expected for the whole year.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Hoi An - an attractive destination to foreign tourists (Photo: VNA) 
