Seoul (VNA) – Businesses fromthe Republic of Korea (RoK) have been reportedly promoting probiotics marketingto tap into growing demand in Vietnam.
During the five-year period through2021, Vietnam’s imports of this kind of products grew by an annual average of 16%.The country imported those products mainly from the US (31%), Singapore (22%),and Malaysia (5%), statistics show.
Probiotics is said to be the most typicalnutritional supplements in Vietnam. Local consumers prioritise trustworthinessand safety instead of prices, and they tend to prefer imports such asthose from the US, Europe, and Japan.
In 2021, Vietnam imported about 41million USD worth of probiotics from the RoK, turning this Northeast Asiancountry into the fourth largest supplier in 2021, from the 8th positionin 2017. Imports from the RoK increased about 23% each year during this period.
Some Korean products distributed inVietnam include Vitamin PLUS of Ildong Foodis, Duolac Baby Probiotics of CellBiotech, and Daily Probiotics of Mediogen. Like other imports, Koreanproducts are classified as high-end items sold at relatively high pricescompared to local products./.
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