Vietnam’s tourism popularised in Italy’s Marche region
The “Vietnam - Timeless Charm” tourism brand was brought closer to Italy in a recent tourism promotion event held in Macerata city, Marche region, by the Vietnamese Embassy in Italy in collaboration with local authorities and the MRNC 12 Racing Team.
Foreign visitors to Binh Tay market, HCM City (Photo: VNA)
Rome (VNA) – The “Vietnam - Timeless Charm” tourism brand was broughtcloser to Italy in a recent tourism promotion event held in Macerata city, Marcheregion, by the Vietnamese Embassy in Italy in collaboration with local authoritiesand the MRNC 12 Racing Team.
Speaking at the opening ceremony, Ambassador Duong Hai Hung affirmedthat Vietnam’s visa waiver expansion to 45 days for Italians and a distinctpossibility of a direct route will create favourable conditions for trade and tourismcooperation between the two nations.
Meanwhile, President of Marche region Francesco Acquaroli said hestands ready to facilitate cooperation with Vietnam.
Deputy Mayor of Macerata city Francesca D’Alessandro told the Vietnam NewsAgency the city wishes to bolster cooperation withVietnam, helping the people of both sides get a better insight into each other’sstandout cultural traits.
Vietnam is an appealing tourist destination while Macerata city and Marcheregion, home to a number of Italy’s renowned manufacturing and processing firms,could play a role in connecting Vietnam with its partners in the country, shesaid.
According to Director of Vietnam Airlines agent in Italy Massimo Gaggianesi, Vietnamand Italy are discussing the possibilities to operate a direct flight betweenVietnam and Italy on the outset of 2025.
As part of the activities held within the “Vietnam – Marche bridge” programme,Ambassador Hung had working sessions with local leading officials as well as metwith the business community and the principal of Macerata Univerity todiscuss specific measures for comprehensive cooperation with Southern Italy.
Hung recommended local officials to support activities to promote trade, investment, culture, andeducation between the two sides, and committed to helping Vietnamese and Italian firms to grasp cooperation andinvestment opportunities.
Meanwhile, local leaders said they want to maintain connectivity with Vietnam to support the business communities of both sides./.
The Vietnamese and Italian economies are complementary, with great potential for cooperation, with agriculture being a key area, said head of the Communist Party of Vietnam (CPV) Central Committee’s Commission for External Relations Le Hoai Trung.
Vietnamese Minister of Industry and Trade Nguyen Hong Dien held a working session in Hanoi on March 28 with Marco Della Seta, Italian Ambassador to Vietnam and Regina Corradini D’Airenzo, CEO of SIMEST which is responsible for promoting Italian companies' outward investment and providing technical and financial support for investment projects.
Vietnamese Ambassador to Italy Duong Hai Hung paid a working visit to Sicily from April 11-12 to boost comprehensive collaboration between Vietnamese localities and the southern Italian region as part of the Vietnam-Sicily Bridge programme.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
Foreign visitors to Binh Tay market, HCM City (Photo: VNA) 
