Le Dang Dung, acting Chairman and General Director of Viettel Group, talks about their new brand identity. (Photo: VNA)
Hanoi (VNA) – The Viettel Group has unveiled its new branding,including a new logo and slogan, marking the firm's second rebrand after thefirst in 2004.
The reason for the rebranding of the Viettel brand is a major change in Viettel’sdevelopment strategy. This led to a change in the logo and slogan, as well asan addition to the core values of the brand, said Le Dang Dung, acting Chairmanand General Director of Viettel Group.
Viettel’s new logo with the main red colour aims to evoke youthfulness, desire,passion and dynamism.
The new slogan "Your way” helps Viettel convey a message that encourageseach person to be more creative and express themselves, together creatingbetter value for life.
After implementing universalisation of telecommunications services in Vietnam,Viettel announced a new mission of pioneering in creating a digital society andtransition from a telecom service provider to a digital service provider. Bythe end of 2020, Viettel had formed six key platforms of a digital society,including digital infrastructure, digital solution, digital content, digitalfinance, cybersecurity and high-tech industrial production research.
The relocation helps the Viettel brand fit with the new strategy and visionthat have been declared and implemented in practice as well as affirming thatit is no longer a mere telecommunications service provider, Dung added.
Along with the mission statement of pioneering in the creation of digitalsociety, with the rebranding and launching of a new brand identity, Viettelwants to show a profound change in mind, in action and future direction totruly be a leading and pioneering digital service provider, in the digital ageof an extremely rapidly changing digital society, he added./.
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Le Dang Dung, acting Chairman and General Director of Viettel Group, talks about their new brand identity. (Photo: VNA) 
