The northern province of Ha Giang has taken the advantage of digital platforms to promote tourism as part of efforts to maintain its position as an attractive tourist destination amid COVID-19.
Children in Ha Giang stand at a buckwheat flower field (Photo: VNA)
Ha Giang (VNA) – The northern province of HaGiang has taken the advantage of digital platforms to promote tourism as part ofefforts to maintain its position as an attractive tourist destination amidCOVID-19.
This year, the Ha Giang Buckwheat Flower Festival has been held online last for the first time ever. Its seventh edition was broadcast ontelevision channels, online newspapers and social media.
Director of the Ha Giang tourism promotion centre Dang Quoc Su said his centre recently held virtual tours in an effort tomaintain tourism activities against the backdrop of the pandemic, adding a tour featuring buckwheat flower on the Dong Van Karst Plateau UNESCO Global Geopark was launched on November 28, drawing the participation of 100 travel companies.
The programme offered Ha Giang a new method to promote itstourism and at the same time helped travel firms build new activities.
Terraced rice paddies in Hoang Su Phi, Ha Giang (Photo: VNA)
In December, the centre willcontinue to organise similar ones introducing agro-tourism products, cuisineand traditional brocade weaving villages, among others.
💧 Travel firms and establishments in Ha Giang have made shortvideos featuring local landscapes and facilities, and uploaded them on socialmedia networks to attract more visitors.
Online tours and tourism promotion on digital platforms are among key focus of Ha Giang's digital transformation and digital economy development Virtual tours are suitable method to ease firms’difficulties amid COVID-19 and they can be applied at other destinationsnationwide, experts said. This year, tourist arrivals to Ha Giang slipped by halfcompared to the year’s plan of about 900,000 due to the complex developments of COVID-19./.
Autumn coats Hoang Su Phi district in the northern mountainous province of Ha Giang in a fairytale-like beauty, especially when its renowned terraced rice fields are dyed in a golden glow around September.
The weather in the northern mountainous region begins to get cold some time in October and yellow rays of sun shine over ripe golden rice fields, signalling a bountiful “golden season”. This is also a time when ethnic people in Ha Giang celebrate the “New Rice” festival.
Le Mung Com Moi (New Rice Celebration), a festival held in late eighth month and early ninth month of the Lunar year among ethnic minority groups in the northern province of Ha Giang, has been a unique cultural practice of local ethnic minority people to celebrate bumper crops.
Ha Giang, located in the far north of Vietnam spellbinds tourists by the magnificent rocky plateaus, winding passes, picturesque terraced fields and especially enchanting buckwheat flower fields.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Children in Ha Giang stand at a buckwheat flower field (Photo: VNA) 
Terraced rice paddies in Hoang Su Phi, Ha Giang (Photo: VNA) 
