Winter festival expected to draw visitors to Sa Pa
Sun Group’s Sun World Fansipan Legend Company launched a winter festival at Sa Pa national tourism site in the northern mountainous province of Lao Cai on November 30.
Lao Cai (VNA) – Sun Group’s Sun World Fansipan Legend Company launched a winter festival at Sa Pa national tourism site in the northern mountainous province of Lao Cai on November 30.
Themed “Snowy Paradise”, the launch event attracted thousands of domestic and foreign visitors. The festival will offer the most special ever winter in Sa Pa in a joyful Christmas atmosphere, with many new and interesting attractions such as an 18m-high Christmas tree made up of 160 transparent crystal blocks, a 50m ice tunnel and entertaining music performances.
Speaking at the opening ceremony, Director of the Sun World Fansipan Legend Company Nguyen Xuan Chien announced that the company has recently been honoured with the World Travel Awards, dubbed “Oscar of the world travel industry”, for the category of “Vietnam’s most attractive destination” and “world’s leading cultural tourism attraction 2019”.
Sun World Fansipan Legend was built and put into operation by Sun Group in 2016 in the resort city of Sa Pa, which is called "city of cloud". The tourism complex recreates a miniature northwest on the mountainside among the majestic nature of Hoang Lien Son mountain range./.
Muong Hoa, Vietnam’s longest mountain rail route developed by Sun Group, was opened on March 31, connecting Sa Pa Town and the existing cable station to Fansipan Peak.
The People’s Committee of the northern mountainous province of Lao Cai has proposed the Ministry of Transport construct an airport in Sapa with total capital investment of nearly 5.8 trillion VND (252 million USD).
The northwest cuisine and cultural space festival opened at the Sun World Fansipan Legend tourism site, Sa Pa town in the mountainous province of Lao Cai on August 8.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
In Sa Pa (Photo: Internet) 
