Workshop talks Vietnamese film marketing, distribution in int’l markets
Issues of Vietnamese film marketing and distribution in international markets were discussed at a workshop held on April 9 as part of the Ho Chi Minh City International Film Festival (HIFF) 2024.
Some participants in the workshop in HCM City on April 9. (Photo: VNA)
HCM City (VNA) – Issues of Vietnamese film marketingand distribution in international markets were discussed at a workshop held onApril 9 as part of the Ho Chi Minh City International Film Festival (HIFF) 2024.
Tran Phuong Thao, Director for business and marketing at theBHD Co. Ltd, said current marketing and distribution strategies are making ithard for Vietnamese films to access European and American markets. Filmmakershave just paid attention to the domestic market as they thought the domestic audienceare more important, and films are distributed in international markets onlywhen they make a hit locally.
Besides,comedies are more popular in the domestic market as they can easily access thelocal audience, but this genre is not a favourite choice of internationalwatchers, she pointed out, perceiving that how to distribute Vietnamese filmsto global markets remains a big challenge.
Apart from content-related hurdles, producers in Vietnamhaven’t built detailed production plans, leading to a failure in distributingfilms to other countries, Thao added.
Winnie Lau, former head of Asian production and distribution ata subsidiary of SKE, held that although Vietnam has a developing cinema market,production cooperation remains limited among the local film producers. Other countriesin Asia like China and Japan share similarities in culture, market, andproducers, so it is not too difficult for their films to access global markets.
Meanwhile, Nguyen Pham Hoang Quan, CEO of media company ProductionQ,said one reason behind limited film marketing and distribution strategies isthat producers have yet to truly understand film marketing. They need to learnabout their target audience, introduce outstanding points of their filmprojects to attract watchers, and change audience access approaches.
Producers who plan to distribute film to internationalmarkets need to make thorough preparations, including devising detailedstrategies for marketing on different platforms to access as many people aspossible. A successful film project in other countries needs effectivecoordination between the marketing staff and producers, he opined./.
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Vietnamese drama and romance movie “Mai” has become the highest grossing Vietnamese film of all time after generating a staggering 520 billion VND (20.9 million USD) at the local box office.
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Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
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Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
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Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
Some participants in the workshop in HCM City on April 9. (Photo: VNA) 
